The student housing market is fierce. Properties must outline the strategy, budget and marketing tactics in order to bring a strong message forward in the key leasing months. An organized process is key to driving renewals and new lease potentials.
Many properties struggle to keep their brand look and feel and messaging consistent throughout all aspects of marketing – signage, event invites, the website, emails, social media assets, swag and handouts. This can send a confusing message to the market and have a negative impact on leasing. During this webinar, we will highlight the top categories of consideration in student housing marketing that can also impact those of you serving a more conventional market.
You’ll learn how to:
- Set and communicate your brand standard to staff and vendors.
- Use an integrated marketing campaign approach to drive your messages to the market.
- Establish and conduct a successful move-in campaign.
- Kick off the leasing season with strong renewals.
- Impact leasing with community events to drive community and lease potentials.
- Use your website and social media to share a variety of information.
- Guard your reputation
Join Katy Smerko, Jamie Matusek special recorded broadcast to drive leasing results!
Want a discount? Sign up for the entire four-webinar Student Housing Essentials Series for a discounted rate!
Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors
About Katy Smerko:
Katy serves as Vice President of Leasing for Campus Advantage, overseeing corporate-level leasing and marketing efforts for 48 student housing properties nationwide. She has nearly a decade of industry experience in increasingly senior roles. Katy is responsible for developing and executing leasing and marketing strategies to ensure the portfolio reaches optimum occupancies. Previously, she served as a National Director of Leasing and Marketing, overseeing a portfolio of communities. In addition, she directed the marketing and branding efforts of initial operations, rebranded properties and provided corporate-level leasing and marketing support. Prior to joining Campus Advantage, Katy served as a Regional Supervisor and held multiple property management positions for the Dinerstein Management Company. She attended the University of Illinois Champaign-Urbana in Urbana, Ill.
About Jaime Matusek:
Jamie brings over 19 years of experience in business operations, brand development, account leadership, sales, interactive and traditional marketing to her role as Vice President of Catalyst. Jamie guides Catalyst’s team of experts to conduct strategic marketing campaigns to drive results. Jamie is essential in leading the team to establish key business practices, team processes, and marketing strategies to drive increased leasing velocity, build strong communities, and establish, grow, and strengthen client brands.
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* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
