Baby boomers are just turning 65 and we are on the front end of a senior housing explosion. And though these renters will choose to live at a community that caters to their contemporaries, don't call them old! Many of today's senior renters are still working full or part time and keep a very busy social schedule. Join Rick Ellis, CPM as we explore the many resources to attract and lease to these "renters by choice".
- Who is the "Active Independent Senior" renter and what do they want?
- The similarities and differences in the senior renter and their decision making process.
- Handling the senior's downsizing dilemma
- Yes, your online presence is crucial to your marketing campaign!
- Senior marketing resources the work...and resources that should be avoided.
- Secrets to marketing to seniors that we discovered by pure accident.
- The myths and inaccurate stereotypes of the senior apartment renter.
Rick will reveal the "magic dust" that will make your lease up faster and even result in some seniors who will rent on their first visit! Whether you lease at an all senior community or simply want to include seniors in your target marketing, this webinar is for you!
Join Rick Ellis and the Webinar Wednesday Team on June 5th at 2pm Eastern Standard Time to learn strategies to market to seniors *
Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors
About Rick Ellis:
Rick Ellis, CPM is a 57-year old teenager who has been intimately involved in the apartment business for over 32 years. Starting as an onsite assistant manager and leasing consultant, Rick directed a fast growing apartment portfolio from two properties in the Dallas area to over 6000 units in four states. In 1984, he founded ELLIS Consulting Group in Irving, Texas. Now the name ELLIS has become synonymous with the finest market consulting, training, and contract leasing to the multi-family industry. Visit www.ellisconsulting.com for a complete list of Rick’s training offering and presentation dates.
A special thanks to For Rent Media Solutions and Contact At Once for sponsoring this event. Please take a moment to check them out!
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
