In today’s workforce, understanding generational diversity is key to creating a harmonious and productive team. With employees spanning multiple generations—from Baby Boomers to Gen Z—each group brings unique values, perspectives, and work habits to the table. To build a harmonious and high-performing team, managers need to decode these differences and leverage them as strengths. This session will dive into the core values that define each generation and explore how these values shape their expectations and work habits.
In this webinar, you will learn practical strategies to effectively manage, motivate, and communicate across generations based on the core core generational strengths (per CliftonStrengths). Leave with actionable insights to build a culture that resonates with every age group in your organization and create an environment where every generation feels heard, valued, and empowered to contribute.
Join Faith Barker, Ishea Shepherd, Dana Duckworth and the Webinar Wednesday Team on September 24, 2025 at 2pm Eastern Time To Decode Generational Diversity!
About Faith Barker
Faith Barker is an award-winning multifamily marketer and a recognized leader in the industry, known for her marketing-infused approach to building authentic workplace cultures that resonate with employees and prospective hires alike. A graduate of the National Apartment Association's Diversity in Leadership Program and Leadership Lyceum, Faith brings a unique perspective on how inclusive, intentional leadership can drive organizational success.
Faith believes marketing thrives when it’s woven into every facet of a company. Her integrated approach has led Faith to develop high-impact strategies that not only elevate brand visibility but also foster employee satisfaction and retention. With over a decade of experience in digital marketing, brand management, and employee engagement, she has led initiatives that make companies stand out in a competitive talent landscape.
Faith’s expertise in content strategy, social media, and brand storytelling positions her as an influential voice in multifamily marketing, empowering companies to attract talent and retain motivated teams through purposeful storytelling and visibility.
About Ishea Shepherd
Ishea Shepherd is the Assistant Vice President at AMC Delancey Group, where she oversees over 55 scattered-site residential and commercial properties, ensuring excellence in leasing, maintenance, and capital improvements. With a rich background in construction, hospitality, and real estate, she excels in leading and building diverse teams. Ishea is a licensed real estate salesperson in Pennsylvania and holds a Certified Apartment Manager (CAM) credential. She is also a 2021 graduate of the National Apartment Association's Diversity Leadership Program. Passionate about diversity, equity, and inclusion (DE&I), excellence in operations and authenticity in leadership, Ishea drives initiatives and discussions that empower managerial excellence.
About Dana Duckworth
Dana Duckworth, a renowned public speaker and DEI advocate with over 14 years in multifamily housing, champions inclusivity and belonging. Her podcast, "The Hilariously Unemployed," offers support to those facing career transitions. Dana fosters diverse and inclusive workplaces through her speaking and consulting business Speak Up Dana. As a sought-after speaker, she creates safe spaces for dialogue, inspiring positive change. Committed to driving diversity, equity, and inclusion, Dana leaves a profound impact through her authentic approach on stage and in her podcast, touching the lives of many.
Proudly sponsored by:
BetterBot is the leading AI platform provider for the multifamily industry, transforming how property owners and operators manage marketing, operations, and on-site teams. Our innovative solutions empower clients to overcome challenges like tighter budgets, staffing shortages, and economic uncertainties with ease. By enhancing responsiveness, streamlining processes, and providing actionable insights through transparent reporting, BetterBot helps clients achieve maximum occupancy rates, boost profitability, and deliver exceptional resident experiences.
As a trusted partner to 12 of the top 20 property management companies recognized by the National Multifamily Housing Council, BetterBot combines cutting-edge AI technology with a human-centric approach. Our platform automates routine tasks, enabling property teams to focus on creating meaningful connections and thriving communities. With BetterBot, you gain the confidence to navigate challenges, fill properties faster, and drive sustainable growth. Together, we’re reshaping the future of multifamily property management.
www.BetterBot.com
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
