Social media sparks conversation and ignites engagement. Conversation and content are always encouraged, but the reality is that not all content is beneficial for the apartment community. In this session we will discuss the reality of a crisis gone viral and what tools you can put to use in order to turn a negative situation into an opportunity to create better brand awareness. You’ll walk away with a crash course in PR Damage Control 101 as well as the tools that allow you to react in a confident and timely manner when confrontation occurs.
Join Erica Campbell Byrum and the Webinar Wednesday Team on December 4th at 2pm Eastern Standard Time to effectively manage your reputation! *
Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors
About Erica Campbell Byrum:
Erica Campbell Byrum joined Dominion Enterprises in 2004 and took the marketing services company by storm. Due to her extensive knowledge and passion for the endless potential of social media marketing, Erica quickly climbed the ranks and was promoted to Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and For Rent Media Solutions, a leading provider of marketing and media services for the real estate and property management industry.
She is responsible for developing and managing the corporate social media roadmap including the social strategies for both brands, as well as championing For Rent’s social media product FRSocialExpert, a complete social media management, reputation management and resident retention offering as the product manager. Additionally, Erica is a national public speaker at various multifamily housing and real estate events and tradeshows such as the National Apartment Association Education and Conference this past June and also serves as Vice President of Social Media on the Board of the American Marketing Association’s Hampton Roads Chapter.
A special thanks to Renter's Voice and ForRent for sponsoring this event. Please take a moment to check them out!
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
