Sellers used to have an informational edge; but as pundits like Daniel Pink point out, today’s prospects often know as much as the salesperson before they even step on the property. Our industry’s tradition of emphasizing “relationship selling” simply doesn’t work—and the data proves it. In a study of 6,000 salespeople conducted by the Corporate Executive Board, they found only 7% of high performing salespeople were “relationship builders.”
This webinar will present the most common set of skills exhibited by high-performing sales people and how it applies to leasing apartments in 2014. We will discuss:
- The emotional journey prospects go through
- The three main buying styles
- How leasing associates can use this knowledge to delight their prospects and win a larger share of rentals.
Watch Donald Davidoff and the Webinar Wednesday Team on our recorded broadcast to Increase Sales With Tech-Savvy Prospects!
Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors
About Donald Davidoff:
Donald is a leading expert in multi-family operational processes and consults with leading multi-family owner/operators and technology companies. He was EVP, Pricing and Marketing, at Holiday Retirement. Prior to joining Holiday, he was SVP, Strategic Systems for Archstone, where his teams were directly responsible for a variety of customer and prospect-facing activities. Donald is best known for bringing hard analytics to optimize MFH business processes including sales, marketing and pricing.
Apartment Guide is the rental resource that connects apartment consumers to their ideal place to live, providing a simple guide to apartment living through content-rich listings in a user-friendly format with Internet, mobile and social media solutions allowing renters and property managers to connect wherever and whenever.
MRI Software offers highly flexible property management solutions to the global multifamily and commercial real estate management industries. MRI helps clients improve their bottom line and maximize returns on their portfolios with robust solutions focused on efficient multifamily property management, accounting, and marketing.
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
