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The highlight of this year's Oscar ceremony? (Besides for gorgeous fashions, Da'Vine Joy Randolph's powerful acceptance speech and a naked John Cena?) It was obviously Ryan Gosling's live version of "I'm Just Ken."There was a sparkly pink suit and cowboy hats!Slash!A singalong with Margot Robbie, Greta Gerwig, America Ferrera and Emma Stone!Slash!A tribute to Marilyn Monroe!Did I mention that Slash was there?In short, it was sublime!There was mor ...

Jessica Pope Love the Arium Marketing Campaign! When I was on the operator side many years ago, our marketing team won Marketing Campaign of the Year for SLAA for hosting a video competition for a new community and gave away a year of free rent. I love hearing fun stories like this. Especially as sense of community and resident retention are the focus of 2024, this is a great inspirational story for companies and communities to think of unique ways to incorporate a sense of community and create buzz around their brand.
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