The Importance of Differentiation

As someone who was recently apartment-hunting, the process was a complete blur. I looked at apartment after apartment, and in some ways it felt like I was looking at the same place over and over again. Beautiful amenities, a patio with a nice view, and brand new appliances. After a couple of weeks, it was hard to recall any differences in the properties I visited. I ended up choosing a condo close to our office, ...