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We all know apartment reviews hold significant power in shaping the reputation of multifamily properties. But recently, apartment communities have become increasingly targeted by spam or fraudulent reviews with potential to mislead prospects and undermine the credibility of genuine, positive feedback. Have you noticed the recent uptick in spam reviews for your community? If so, you're not alone. Here are a few ways you can fight back against fra ...

Max Ruso Reviews are done massively and are nearly impossible to detect nowadays. Most of the time, the companies that offer review leveraging/reputation services are the ones that produce the most fake reviews. I've seen it as much as they would leave bad reviews and then contact property managers. You are still in better hands with those companies. I've seen other apartment companies would hire PR firms to leave bad reviews.

Ensure you have reviews on:

Google my Business
Facebook
Yelp
Apartments com
Houzz
Nextdoor
local com
manta
and more

Setup reviews on your site. You can use 3rd party review platform. Review schema mark up tags should work correctly.

Setup a system to acquire reviews. Each maintenance visit can be utilized for a different review channel.
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