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 Centralization, as we all know, is a hot topic in the multifamily industry. This conversation began a few years ago when a few public REITs began to talk about changes to their property staffing models. I, among others, initially believed that once centralization started, everyone else would follow. If a few companies were achieving superior returns, the rest would naturally want to emulate them.However, the last two years of 20 for 20 rese ...

Judy Bellack Great post, Dom!
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Guest Insider Love this insight and cannot wait to read the blog post!
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Natasha L. Michael I Worked for a company who started to centralize their leasing as well starting in Feb. 2023. Piloted a Sales Specialist program with hybrid leasing specialists doing all the steps in leasing invluding the application process. The leasing specialist work from home abd go into the corporate office 2 days a week. All leasing is centralized through the in house team created at corporate.

They do most leading virtually but book on site tours for the property using the outlook calender. All the onsite team is responsible for is the move in experience.

With most other things centralized, you can really downsize your on site office staff and focus more on resident retention and relation. Focus on your community and customer service as a whole leading to less burn out.
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Donje Putnam This is a great article. Thank you for sharing your thoughts and this great information!
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Ellen Thompson Dom's posts never fail to disappoint. I didn't know that the Assistant Property Manager role was being outsourced. Who are the suppliers? The PMCs or are there startups capitalizing on this? Does this mean we might start to see leasing outsourced in fully virtual environments??? Personally, I still think the average person wants an agent led tour and that A+ properties need the sales experience to sell the value of the priciest assets.
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Dom Beveridge Thanks Ellen - the outsourcing provider is AVB and the client is Gables - see press release below.

The thing that's interesting that admin outsourcing is that those tasks we associate with APMs tend to be done in shared services by most big companies. By moving it offsite (or in this example to a third party) you get to focus property teams exclusively on selling/service delivery. I think that's a great approach. Leasing centralization looks highly context-specific to me.

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