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It's no secret that multifamily professionals have to wear a lot of hats. For any non-marketers who have been thrown into the ring, what is the best piece of advice you've been given to navigate/learn marketing for multifamily?

It's no secret that multifamily professionals have to wear a lot of hats. For any non-marketers who have been thrown into the ring, what is the best piece of advice you've been given to navigate/learn marketing for multifamily?
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Munish Gandhi is friends with Lindsey Smith

There are so many factors to consider when establishing your property budget. And prioritizing them can be difficult. One factor that is often overlooked when it comes to budget priorities is how technology investments can improve the working environment for your team. Last year employee turnover at property management companies was a staggering 33%—more than 10% higher than the national average, according to the National Apartment Association. ...

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Balancing a budget for a multifamily property is no easy feat. It's a constant balancing act while companies try to curb spending and maximize their ROI, while also offering a pleasant working environment focused on efficiency and customer service. Most of the time that's easier said than done. But a little research can go a long way, at least in terms of finding the right technology partner to help you reach your goals. So let's take a look a ...

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We all know apartment reviews hold significant power in shaping the reputation of multifamily properties. But recently, apartment communities have become increasingly targeted by spam or fraudulent reviews with potential to mislead prospects and undermine the credibility of genuine, positive feedback. Have you noticed the recent uptick in spam reviews for your community? If so, you're not alone. Here are a few ways you can fight back against fra ...

Max Ruso Reviews are done massively and are nearly impossible to detect nowadays. Most of the time, the companies that offer review leveraging/reputation services are the ones that produce the most fake reviews. I've seen it as much as they would leave bad reviews and then contact property managers. You are still in better hands with those companies. I've seen other apartment companies would hire PR firms to leave bad reviews.

Ensure you have reviews on:

Google my Business
Facebook
Yelp
Apartments com
Houzz
Nextdoor
local com
manta
and more

Setup reviews on your site. You can use 3rd party review platform. Review schema mark up tags should work correctly.

Setup a system to acquire reviews. Each maintenance visit can be utilized for a different review channel.
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Lauren Niziol is friends with Lindsey Smith

You've done it. Your property is finally at 100% occupancy. It's okay… you can humble brag a little, you earned it! Reaching 100% occupancy is no easy feat. Now the question is, what are you going to do to maintain it? There may be solutions out there that can help you keep that high occupancy rate without having to lift a finger. Maintaining high occupancy = sales 101 Some of the first things you learn in sales is the importance of (1) cross-s ...

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Lindsey Smith 1 year ago This poll is ended Mar 08 2023 at 10:20 AM

How confident are you in using your current CRM platform?

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Lindsey Smith EXTRA CREDIT! Comment which CRM your property uses and what you love about it!
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One way to ruin your morning: Reading a one-star review before you've had the chance to finish your coffee. Sometimes they're inevitable, but many of them are preventable. Providing an outlet for residents to speak up about their experiences before they head to the world wide web is essential for maintaining your online reputation. So how can on-site teams keep tabs on their residents while also focusing on their never-ending list of daily tasks ...

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Lindsey Smith 1 year ago This poll is ended Feb 04 2023 at 08:33 AM

How frequently do you communicate with your residents via SMS messaging?

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Lindsey Smith EXTRA CREDIT! If you message your residents frequently, what kinds of updates are you sending? Resident event invitations? Review requests? Referral requests? Amenity reminders?
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Lilah Poltz Oh, great question and I'm curious now. It's such a fine line between not enough and too much!
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What is the “Renters Bill of Rights” and what does it mean for multifamily?

This week the Biden Administration released The White House Blueprint for a Renters Bill of Rights, acting on a promise to ease the burden of housing costs, and encourage more

K David Meit, CPM® Wow, the government did a whole six month study. Six months. Not even an entire leasing cycle. SMH
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Wanted: Industry Insight—Artificial Intelligence in Multifamily

By now everyone has heard of ChatGPT. This “new” artificial intelligence technology is sweeping the internet with its ability to write and communicate like a human (it’s almost creepy—right?). And we’re seeing the ripple effect from other industries that have yet to embrace AI technology.  Teachers are panic ...

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6 ways to increase apartment lead conversions on Google Business Profile

Ready for a vocabulary lesson? The verb google (with a lower-case g) was entered into Webster’s dictionary in July 2006, cementing the search engine as the world’s go-to public reference site just five years after its launch.Flash forward 16 years and Google has become an invalu ...

Donje Putnam Great Advice!! I would add to ask and answer questions for your property. You can cover a lot of simple things - what's the pet policy, when is the pool open, do you pay utilities, etc. and it's very google-able and helpful to your prospects.
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