When you hear the words "search engine," most people immediately think of Google. However, Gen Z and millennials may be utilizing another search engine when hunting for their next apartment — TikTok. TikTok and other short-form video platforms are now a vital ingredient in your marketing mix and one of the most important ways to attract prospects.Multifamily marketers are leveraging TikTok to showcase their properties creatively. From virtual tou ...

The apartment search process has morphed drastically, even over the last few years. It's not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their audience. Internet listing services (ILS) are still the primary tool for prospective renters to search for their next apartme ...