Rudy, it is in the best interest of the electric company or Retail Electric Provider (REP) to help reduce usage during peak times, so your first step should be to contact your service provider. I'm not sure which REP you're with, but I know, for example, that CenterPoint Energy does offer specific rebates on insulation.
Other steps to consider:
* Weatherization - rebates available
* Air Conditioning Units - change filters and, if possible make sure they are operating as efficiently as possible
* Awnings - provide shade
* Dark paving like asphalt creates a heat island effect where heat rises off the paving surface. An inexpensive way to deal with this problem is to shade the asphalt with a patio umbrella. I know it sounds kooky and it isn't right for every applicaation, but it works!
Here is the link to the Texas Residential Incentives page courtesy of the US Dept. of Energy:
www.dsireusa.org/incentives/homeowner.cfm?state=TX&re=1&ee=1