Does anyone here have any insight they can share on how to effectively market a parking garage? In Chicago that is. Thank you! Looking for ideas on how to make it visible. Any and all ideas are welcome.
We use magnetic signs with funny messages on them:
"your place or mine?"
"I'm yours!"
"I'm LONELY"
We also did a drawing for people that paid rent before the 1st - put their name in a hat for the garage spot free for that month, can do it monthly until someone rents it.. nice way to get rent on time and advertise the spot!
Have a winter coat drive for charity - market the fact that you get to stay warm and dry in the garage . Of course it only works In that climate - I'm in southeast nc not really a need for winter coats
I feel like a parking garage markets itself. Are we trying specifically to market the garage or market the property with this feature attribute?
Plus, as Eric Cato is pointing out, there are so many variables to consider. What does it cost? Where else would you park? What are your competitors doing? Are you the only community with this option? Who's the target; current tenants or is this to drive new tenants? Is it multi-level? It it also gated?
When I was A Regional supervisor and had a property in Houston, and we had Garages and covered parking, so I created a slogan for a banner that said...."Here a Rosemont we do not tolerate any Hail" " Our Garages and Covered Parking take care of that"!....and my team rented 40 covered parking/ Garages in the first week.
Great advice one and all. It's a single space. Feeling silly for not doing the obvious (which I have -- a sign. Good old fashioned sign). It's not attached to a unit but one of our tenants has expressed an interest so that would be good if they want it. Parking by us is at a premium -- it's permit only and I've had a couple of bites already. I think the sign will help. I may come back and add some clever to it -- catch the eyes of the passerbys.