Can I Get Your Opinion? - Apartment Marketing Questions

Would you like a go-to source with videos teaching you how to skyrocket the success of your apartment internet marketing efforts?

I'd really love your opinions/feedback here. I'm just starting to create the framework for an internet marketing website soley focused on the Multifamily industry. It will be very unique because I will be doing "over-the-shoulder", step by step walkthroughs of how to improve your internet marketing efforts, along with the potential of many more things to help you succeed.

I want to make sure I create the right content you want to learn about that will aid in the success of your apartment marketing efforts.

Please take a couple minutes to answer the questions below and I will make sure to give each person that has responded early access to the upcoming website before final rollout.
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1. Who makes the decisions on new marketing efforts? Who executes those efforts? Ex. marketing directors/managers, property managers?

2. List 3 things you would want to discover the inner workings of, within internet marketing to make your apartment marketing efforts more successful? Ex. How to create a apartment website, How to do SEO for your apartment website, How to track ROI for your online efforts, How to easily manage your apartment's reputation etc.

3. If you could wave a magic wand, what problems or challenges would you want instantly fixed within your online marketing efforts?

4. What metrics do you really look at to see if your marketing efforts are worth continuing?

1. Corporate then Regional Manager

2. Reputation management

3. Magically, I would like every initial ad placed to have a "tracking device" so I could change the initial ad and all of the other syndicated ads would change at the same time, including remove them.

4. loss to vacancy