- Posts: 75
- Thank you received: 7
- Home
- Discuss!
- Multifamily Insiders Discussions
- The Front Lines
- Apartment Marketing
- Ways to describe “luxury apartment living” without using the word luxury.
Ways to describe “luxury apartment living” without using the word luxury.
Topic Author
- Posts: 75
- Thank you received: 7
Less
More
6 years 5 months ago #19988
by Mike Whaling
Ways to describe “luxury apartment living” without using the word luxury. was created by Mike Whaling
Brainstorm: Ways to describe “luxury living” without using the words luxury or luxurious.
Simple and relatable is best.
Simple and relatable is best.
6 years 5 months ago #19988
by Mike Whaling
Reply to Mike Whaling
Cindy Morrison
6 years 5 months ago #19989
by Cindy Morrison
Replied by Cindy Morrison on topic Ways to describe “luxury apartment living” without using the word luxury.
opulent, grandiose, splendor, lavish lifestyle, extravagance to offer a few. and my personal favorite: sumptuous
Topic Author
- Posts: 75
- Thank you received: 7
Less
More
- Posts: 75
- Thank you received: 7
6 years 5 months ago #19990
by Mike Whaling
Replied by Mike Whaling on topic Ways to describe “luxury apartment living” without using the word luxury.
So here’s my question, Cindy: If you replaced “luxury living” with opulent or grandiose or lavish, do you think that would resonate with most renters?
6 years 5 months ago #19990
by Mike Whaling
Reply to Mike Whaling
TJaye Cupit Sanders
6 years 5 months ago #19991
by TJaye Cupit Sanders
Replied by TJaye Cupit Sanders on topic Ways to describe “luxury apartment living” without using the word luxury.
The ones that know the meaning of those words, yes. Just my opinion.
Cindy Morrison
6 years 5 months ago #19992
by Cindy Morrison
Replied by Cindy Morrison on topic Ways to describe “luxury apartment living” without using the word luxury.
Mike Whaling to me those are words that are out of my financial reach, lol, and depending on your property, they may not work. you asked for words that meant the same thing, and I gave you some. you might want to use "sumptuous" .
Cindy Morrison
6 years 5 months ago #19993
by Cindy Morrison
Replied by Cindy Morrison on topic Ways to describe “luxury apartment living” without using the word luxury.
How about "refined appointments for decerning (sp) palettes"?
Jonathan Yonce
6 years 5 months ago #19994
by Jonathan Yonce
Replied by Jonathan Yonce on topic Ways to describe “luxury apartment living” without using the word luxury.
Possibly taking from other industries: High-end, top shelf, top of the line
David Zukowski
6 years 5 months ago #19995
by David Zukowski
Replied by David Zukowski on topic Ways to describe “luxury apartment living” without using the word luxury.
Better than your college apartment
Laura Leigh Levy
6 years 5 months ago #19996
by Laura Leigh Levy
Replied by Laura Leigh Levy on topic Ways to describe “luxury apartment living” without using the word luxury.
My student apartments are pretty dang nice... But then again, my kids go from my apartments to a loft in a high rise downtown...
Cindy Morrison
6 years 5 months ago #19997
by Cindy Morrison
Replied by Cindy Morrison on topic Ways to describe “luxury apartment living” without using the word luxury.
David, what is your college apartment? Some college students are older people. 
and some are just out of high school.
and some are just out of high school. David Zukowski
6 years 5 months ago #19998
by David Zukowski
Replied by David Zukowski on topic Ways to describe “luxury apartment living” without using the word luxury.
I know, I was just kidding. Mine was ok, but they've gotten much better since then.
Leigh Ann Garland
6 years 5 months ago #19999
by Leigh Ann Garland
Replied by Leigh Ann Garland on topic Ways to describe “luxury apartment living” without using the word luxury.
Upscale
Joe Blackburn
6 years 5 months ago #20000
by Joe Blackburn
Replied by Joe Blackburn on topic Ways to describe “luxury apartment living” without using the word luxury.
I like “elegantly appointed homes” and “refined living”.
Christine Rouse Jecker
6 years 5 months ago #20001
by Christine Rouse Jecker
Replied by Christine Rouse Jecker on topic Ways to describe “luxury apartment living” without using the word luxury.
Attention to detail, extraordinary, elegant, chic
Anonymous
6 years 5 months ago #20002
by Anonymous
Replied by Anonymous on topic Ways to describe “luxury apartment living” without using the word luxury.
What makes your community “luxury living”? That would help us find the right words.
Topic Author
- Posts: 75
- Thank you received: 7
Less
More
- Posts: 75
- Thank you received: 7
6 years 5 months ago #20003
by Mike Whaling
Replied by Mike Whaling on topic Ways to describe “luxury apartment living” without using the word luxury.
That’s kind of my overall point, Laura! Too often, we say “luxury” without trying to tell more of the story about what exactly the resident will find luxurious about our community.
6 years 5 months ago #20003
by Mike Whaling
Reply to Mike Whaling
Anonymous
6 years 5 months ago #20004
by Anonymous
Replied by Anonymous on topic Ways to describe “luxury apartment living” without using the word luxury.
Is it the size? Is it the interior upgrades? Amenities? Location? Combo of any or all?
“Oh my gosh, Michael! Listen. I can tell you all about our giant closets and granite counters, and state of the art Fitness center- but, you really need to see it to appreciate the luxury!”
(Because you already told me you work out daily, and your wife has 300 pairs of shoes)
“Oh my gosh, Michael! Listen. I can tell you all about our giant closets and granite counters, and state of the art Fitness center- but, you really need to see it to appreciate the luxury!”
(Because you already told me you work out daily, and your wife has 300 pairs of shoes)
David Zukowski
6 years 5 months ago #20005
by David Zukowski
Replied by David Zukowski on topic Ways to describe “luxury apartment living” without using the word luxury.
Just say that you couldn't come up with the words to describe, so come see for yourself.
Kristine Farley
6 years 5 months ago #20006
by Kristine Farley
Replied by Kristine Farley on topic Ways to describe “luxury apartment living” without using the word luxury.
Lavish
Donje Putnam
6 years 5 months ago #20007
by Donje Putnam
Replied by Donje Putnam on topic Ways to describe “luxury apartment living” without using the word luxury.
Bougie. HA! I amuse me. I use high-end, posh, elegant, well-appointed. OH and "lifestyle you deserve".
Joseph McCann
6 years 5 months ago #20008
by Joseph McCann
Replied by Joseph McCann on topic Ways to describe “luxury apartment living” without using the word luxury.
High-end
Monica Weinkiper Briant
6 years 5 months ago #20009
by Monica Weinkiper Briant
Replied by Monica Weinkiper Briant on topic Ways to describe “luxury apartment living” without using the word luxury.
Resort style
Emily Parnell Halbert
6 years 5 months ago #20010
by Emily Parnell Halbert
Replied by Emily Parnell Halbert on topic Ways to describe “luxury apartment living” without using the word luxury.
Premiere
Tom Saldana
6 years 5 months ago #20011
by Tom Saldana
Replied by Tom Saldana on topic Ways to describe “luxury apartment living” without using the word luxury.
Sophisticated
Mary Symmes Gwyn
6 years 5 months ago #20012
by Mary Symmes Gwyn
Replied by Mary Symmes Gwyn on topic Ways to describe “luxury apartment living” without using the word luxury.
Distinctive
Susan Macintyre
6 years 5 months ago #20013
by Susan Macintyre
Replied by Susan Macintyre on topic Ways to describe “luxury apartment living” without using the word luxury.
This may be out there but what about “Live at ____ & be the envy of your friends.”
Mary Symmes Gwyn
6 years 5 months ago #20014
by Mary Symmes Gwyn
Replied by Mary Symmes Gwyn on topic Ways to describe “luxury apartment living” without using the word luxury.
With special details, features you won’t find in other homes, unique design,
Shannon Rico
6 years 5 months ago #20015
by Shannon Rico
Replied by Shannon Rico on topic Ways to describe “luxury apartment living” without using the word luxury.
Elevate your lifestyle
Beth J Cornacchio
6 years 5 months ago #20016
by Beth J Cornacchio
Replied by Beth J Cornacchio on topic Ways to describe “luxury apartment living” without using the word luxury.
Elevated lifestyle.
Emily Parnell Halbert
6 years 5 months ago #20017
by Emily Parnell Halbert
Replied by Emily Parnell Halbert on topic Ways to describe “luxury apartment living” without using the word luxury.
Elite
Linda Kirkwood
6 years 5 months ago #20018
by Linda Kirkwood
Replied by Linda Kirkwood on topic Ways to describe “luxury apartment living” without using the word luxury.
Glad to see this as the word “luxury” needs to go away!!! Thanks.
Tricia Klemstein Stanley
6 years 5 months ago #20019
by Tricia Klemstein Stanley
Replied by Tricia Klemstein Stanley on topic Ways to describe “luxury apartment living” without using the word luxury.
Opulent, sublime, extravagant, sumptuous
Grace Valencia
6 years 5 months ago #20020
by Grace Valencia
Replied by Grace Valencia on topic Ways to describe “luxury apartment living” without using the word luxury.
My favorite is Prestigious
Michelle Rettig
6 years 5 months ago #20021
by Michelle Rettig
Replied by Michelle Rettig on topic Ways to describe “luxury apartment living” without using the word luxury.
I agree that luxury is overused.
I like to say that our community offers exclusive amenities, and then describe those amenities
I like to say that our community offers exclusive amenities, and then describe those amenities
Rebecca Morea
6 years 5 months ago #20022
by Rebecca Morea
Replied by Rebecca Morea on topic Ways to describe “luxury apartment living” without using the word luxury.
Bougie
Beth J Cornacchio
6 years 5 months ago #20023
by Beth J Cornacchio
Replied by Beth J Cornacchio on topic Ways to describe “luxury apartment living” without using the word luxury.
Posh
Beth J Cornacchio
6 years 5 months ago #20024
by Beth J Cornacchio
Replied by Beth J Cornacchio on topic Ways to describe “luxury apartment living” without using the word luxury.
Couture apartment homes
Beth J Cornacchio
6 years 5 months ago #20025
by Beth J Cornacchio
Replied by Beth J Cornacchio on topic Ways to describe “luxury apartment living” without using the word luxury.
Exquisite
Beth J Cornacchio
6 years 5 months ago #20026
by Beth J Cornacchio
Replied by Beth J Cornacchio on topic Ways to describe “luxury apartment living” without using the word luxury.
Saw this and loved. effortlessly elevated 21st-century lifestyle
Sparkle Allen
6 years 5 months ago #20027
by Sparkle Allen
Replied by Sparkle Allen on topic Ways to describe “luxury apartment living” without using the word luxury.
Instagramable. Timeline-worthy.
Michelle D. Sykes
6 years 5 months ago #20028
by Michelle D. Sykes
Replied by Michelle D. Sykes on topic Ways to describe “luxury apartment living” without using the word luxury.
Exclusive lifestyle.
Priyanka Goel Agarwal
6 years 5 months ago #20030
by Priyanka Goel Agarwal
Replied by Priyanka Goel Agarwal on topic Ways to describe “luxury apartment living” without using the word luxury.
Effortless living.
Anonymous
6 years 5 months ago #20031
by Anonymous
Replied by Anonymous on topic Ways to describe “luxury apartment living” without using the word luxury.
"Apartments offering the life you'll love to live."
Your life's best lifestyle.
Apartments to fit your life's journey.
Your life's best lifestyle.
Apartments to fit your life's journey.
Tom Oslund
6 years 5 months ago #20032
by Tom Oslund
Replied by Tom Oslund on topic Ways to describe “luxury apartment living” without using the word luxury.
Personalized
Dharmendra Sawh
6 years 5 months ago #20033
by Dharmendra Sawh
Replied by Dharmendra Sawh on topic Ways to describe “luxury apartment living” without using the word luxury.
Elegant
Dennis Smillie
6 years 5 months ago #20034
by Dennis Smillie
Replied by Dennis Smillie on topic Ways to describe “luxury apartment living” without using the word luxury.
Understated Elegance.
Karen Kossow
6 years 5 months ago #20035
by Karen Kossow
Replied by Karen Kossow on topic Ways to describe “luxury apartment living” without using the word luxury.
Mike.....totally agree with using better, more descriptive terms (have called luxury the dirty
L word for years), but (and as I’ve been out of the loop for over a year now), is it still a search term that people are using? I ask because many, many moons ago when we wanted to stop using the word we were advised not to on websites. I know this held true for quite a while, but has luxury FINALLY died completely? Legitimately asking because I’d love to see that word GONE!
L word for years), but (and as I’ve been out of the loop for over a year now), is it still a search term that people are using? I ask because many, many moons ago when we wanted to stop using the word we were advised not to on websites. I know this held true for quite a while, but has luxury FINALLY died completely? Legitimately asking because I’d love to see that word GONE!
Anonymous
6 years 5 months ago #20036
by Anonymous
Replied by Anonymous on topic Ways to describe “luxury apartment living” without using the word luxury.
That's a really good point, Karen Kossow; when I was onsite most prospects who reported doing online searches were really just doing general "Apartments in (town)" or "affordable apartments." (As in cheap, not necessarily Affordable Housing.) I also think in today's market with such a heavy emphasis on reality, story-based marketing, et cetera, "luxury" tends to "ring false." People don't necessarily want a "luxury lifestyle"; they want a meaningful one!
Topic Author
- Posts: 75
- Thank you received: 7
Less
More
- Posts: 75
- Thank you received: 7
6 years 5 months ago #20037
by Mike Whaling
Replied by Mike Whaling on topic Ways to describe “luxury apartment living” without using the word luxury.
“Luxury apartments” for any given town is rarely ever a highly-searched term, so SEO shouldn’t be an argument or consideration here.
I’m asking more so we can collectively come up with ways to use more descriptive marketing terms. Like Khara said, it’s better to paint a picture and be real. In retail, I would relate it to Target. Just based on demographics, way more properties fall into the Target crowd than the Saks/Nordstrom audience ... and Target is able to make nicer design accessible without needing to claim “luxury” at every opportunity.
I’m asking more so we can collectively come up with ways to use more descriptive marketing terms. Like Khara said, it’s better to paint a picture and be real. In retail, I would relate it to Target. Just based on demographics, way more properties fall into the Target crowd than the Saks/Nordstrom audience ... and Target is able to make nicer design accessible without needing to claim “luxury” at every opportunity.
6 years 5 months ago #20037
by Mike Whaling
Reply to Mike Whaling
Karen Kossow
6 years 5 months ago #20038
by Karen Kossow
Replied by Karen Kossow on topic Ways to describe “luxury apartment living” without using the word luxury.
Mike Whaling I’m with you on not using it....outside of the web (and it’s good to hear it’s not a factor there anymore) I haven’t used it and have worked to be descriptive for a long....long....time. We started calling luxury the dirty L word when I was at Charles E Smith....which I left in 2003!
Amy Gregory
6 years 5 months ago #20039
by Amy Gregory
Replied by Amy Gregory on topic Ways to describe “luxury apartment living” without using the word luxury.
Opulence or refined. Not really great words for an apartment tho
Veronica McKnight
6 years 5 months ago #20040
by Veronica McKnight
Replied by Veronica McKnight on topic Ways to describe “luxury apartment living” without using the word luxury.
Lavish or impeccable
JoAnn Basham
6 years 5 months ago #20041
by JoAnn Basham
Replied by JoAnn Basham on topic Ways to describe “luxury apartment living” without using the word luxury.
Live in splendor
Amy M Baker
6 years 5 months ago #20042
by Amy M Baker
Replied by Amy M Baker on topic Ways to describe “luxury apartment living” without using the word luxury.
Decadent
Marcy Burnette
6 years 5 months ago #20043
by Marcy Burnette
Replied by Marcy Burnette on topic Ways to describe “luxury apartment living” without using the word luxury.
Resort Style Living
Distinctive Living
Love both of those!
Distinctive Living
Love both of those!
Michelle Martinez
6 years 5 months ago #20044
by Michelle Martinez
Replied by Michelle Martinez on topic Ways to describe “luxury apartment living” without using the word luxury.
Upscale, prestigious, set apart from the rest.
Perry Lee-Rummel
6 years 5 months ago #20045
by Perry Lee-Rummel
Replied by Perry Lee-Rummel on topic Ways to describe “luxury apartment living” without using the word luxury.
Exemplary
Danett Palya Michelini
6 years 5 months ago #20046
by Danett Palya Michelini
Replied by Danett Palya Michelini on topic Ways to describe “luxury apartment living” without using the word luxury.
Creature comforts, advantaged living, abundantly appointed, The Good Life, High Living
Amy Ashley Rock
6 years 5 months ago #20047
by Amy Ashley Rock
Replied by Amy Ashley Rock on topic Ways to describe “luxury apartment living” without using the word luxury.
Lavish lifestyle!
Jennifer Cobb
6 years 5 months ago #20048
by Jennifer Cobb
Replied by Jennifer Cobb on topic Ways to describe “luxury apartment living” without using the word luxury.
Pampered
Jay Michelle Wilson
6 years 5 months ago #20049
by Jay Michelle Wilson
Replied by Jay Michelle Wilson on topic Ways to describe “luxury apartment living” without using the word luxury.
Upper class, high end, quality lifestyle
Kathleen Curtiss Molloy
6 years 5 months ago #20050
by Kathleen Curtiss Molloy
Replied by Kathleen Curtiss Molloy on topic Ways to describe “luxury apartment living” without using the word luxury.
Delux; opulent; or lavish...that’s all I can come up with
Morgan Porter
6 years 5 months ago #20051
by Morgan Porter
Replied by Morgan Porter on topic Ways to describe “luxury apartment living” without using the word luxury.
Try working backwards. What offerings make the community "luxury". One step further, what would your target audience be expecting or seeking from the place they couldn't resist to call home?
Joy Nolan-Massey
6 years 5 months ago #20052
by Joy Nolan-Massey
Replied by Joy Nolan-Massey on topic Ways to describe “luxury apartment living” without using the word luxury.
Timeless
Brian Ellis
6 years 5 months ago #20053
by Brian Ellis
Replied by Brian Ellis on topic Ways to describe “luxury apartment living” without using the word luxury.
Lifestyle living
Cynthiann King
6 years 5 months ago #20054
by Cynthiann King
Replied by Cynthiann King on topic Ways to describe “luxury apartment living” without using the word luxury.
Save time with our...
Pamelia Lynch Snelling
6 years 5 months ago #20055
by Pamelia Lynch Snelling
Replied by Pamelia Lynch Snelling on topic Ways to describe “luxury apartment living” without using the word luxury.
Opulent
Briana Brandt
6 years 5 months ago #20056
by Briana Brandt
Replied by Briana Brandt on topic Ways to describe “luxury apartment living” without using the word luxury.
Pampered, modern chic, high end, upscale
Trish Moore
6 years 5 months ago #20057
by Trish Moore
Replied by Trish Moore on topic Ways to describe “luxury apartment living” without using the word luxury.
decadence
Anne Sadovsky
6 years 5 months ago #20058
by Anne Sadovsky
Replied by Anne Sadovsky on topic Ways to describe “luxury apartment living” without using the word luxury.
sadly most of these words set the prospect up for disappointment. Lets find a better word for prospect!!! besides client!
Leigh Ann Garland
6 years 5 months ago #20060
by Leigh Ann Garland
Replied by Leigh Ann Garland on topic Ways to describe “luxury apartment living” without using the word luxury.
Home seeker
Janice Marcum Quill
6 years 5 months ago #20061
by Janice Marcum Quill
Replied by Janice Marcum Quill on topic Ways to describe “luxury apartment living” without using the word luxury.
Our new resident
Ashley Rowland
6 years 5 months ago #20062
by Ashley Rowland
Replied by Ashley Rowland on topic Ways to describe “luxury apartment living” without using the word luxury.
Awesomeness Living.
Mindy Williams
6 years 5 months ago #20063
by Mindy Williams
Replied by Mindy Williams on topic Ways to describe “luxury apartment living” without using the word luxury.
Mike Whaling in Rent & Retain's book 800 Tips To Lease Apts there are word lists with hundreds of suggestions on how to say commonly used apartment words (classic, small, big, convenient, experienced, improved, cutting edge, etc).
I'm traveling and don't have access to the book but if someone out there wants to post a picture of the page here with the luxury suggestions that is aok with me!
I'm traveling and don't have access to the book but if someone out there wants to post a picture of the page here with the luxury suggestions that is aok with me!
Nancy Clawson
6 years 5 months ago #20064
by Nancy Clawson
Replied by Nancy Clawson on topic Ways to describe “luxury apartment living” without using the word luxury.
Community Guest
Pam Myers Anderson
6 years 5 months ago #20065
by Pam Myers Anderson
Replied by Pam Myers Anderson on topic Ways to describe “luxury apartment living” without using the word luxury.
Impressive living
Pam Myers Anderson
6 years 5 months ago #20066
by Pam Myers Anderson
Replied by Pam Myers Anderson on topic Ways to describe “luxury apartment living” without using the word luxury.
and no more sparkling pool and state of the art fitness center. ..lol
Dan Lukes
6 years 5 months ago #20067
by Dan Lukes
Replied by Dan Lukes on topic Ways to describe “luxury apartment living” without using the word luxury.
Boutique Rental Living
Molly McEaddy
6 years 5 months ago #20068
by Molly McEaddy
Replied by Molly McEaddy on topic Ways to describe “luxury apartment living” without using the word luxury.
Elegant
Rebecca Morea
6 years 5 months ago #20069
by Rebecca Morea
Replied by Rebecca Morea on topic Ways to describe “luxury apartment living” without using the word luxury.
I don’t want to offend anyone by posting a link but this is all
Making me think of an SNL skit .. you can search Moët & Chandon SNL Clip
Making me think of an SNL skit .. you can search Moët & Chandon SNL Clip
Maria Filippone
6 years 5 months ago #20314
by Maria Filippone
Replied by Maria Filippone on topic Ways to describe “luxury apartment living” without using the word luxury.
Mike,
In student housing we tend to replace the word "Luxury" with "Modern." The term Luxury has been so overused and does not come off authentic because everyone claims to have Luxury features and amenities. This also assists us with customers who hear the term "Luxury" and think that our community is out of their price range. There is also a trend in student to replace Luxury with other things like highlighting the fact that they offer tech-savvy features such as "Smart Apartments."
In student housing we tend to replace the word "Luxury" with "Modern." The term Luxury has been so overused and does not come off authentic because everyone claims to have Luxury features and amenities. This also assists us with customers who hear the term "Luxury" and think that our community is out of their price range. There is also a trend in student to replace Luxury with other things like highlighting the fact that they offer tech-savvy features such as "Smart Apartments."
Dolores Castro
6 years 5 months ago #20477
by Dolores Castro
Replied by Dolores Castro on topic Ways to describe “luxury apartment living” without using the word luxury.
Simply replace 'Luxury' with any one (or combination) of the following:
Exclusive, High-classed, Plush, Lavish, Extravagant, or Deluxe
Exclusive, High-classed, Plush, Lavish, Extravagant, or Deluxe
6 years 3 weeks ago #23446
by DAVID GLENN
Replied by DAVID GLENN on topic Ways to describe “luxury apartment living” without using the word luxury.
"Affluent" speaks "luxury" to me... it captures the idea that I've reached a certain level of success in life and my dwelling place is a testament to that. "Upscale" gets me to the same place and probably fits better when applied to the property.
6 years 3 weeks ago #23446
by DAVID GLENN
Reply to DAVID GLENN
2 years 10 months ago #54954
by Sue
Replied by Sue on topic Ways to describe “luxury apartment living” without using the word luxury.
Hi,
I write content for apartment websites. I agree with the idea that the term luxury has been used so often in the industry that it's become cliche. Some alternatives I use throughout the copy to denote the idea of luxury living include: chic, classy, contemporary, distinguished, elegant, exceptional, expert, exquisite, fine, flawless, immaculate, polished, pristine, smart, sophisticated, stylish, tasteful, upscale
PS: Just be sure the apartments really are luxury apartments, otherwise the use of luxurious words comes off as pretentious.
I write content for apartment websites. I agree with the idea that the term luxury has been used so often in the industry that it's become cliche. Some alternatives I use throughout the copy to denote the idea of luxury living include: chic, classy, contemporary, distinguished, elegant, exceptional, expert, exquisite, fine, flawless, immaculate, polished, pristine, smart, sophisticated, stylish, tasteful, upscale
PS: Just be sure the apartments really are luxury apartments, otherwise the use of luxurious words comes off as pretentious.
1 year 11 months ago #637200
by Max Ruso
Replied by Max Ruso on topic Ways to describe “luxury apartment living” without using the word luxury.
Luxury implies expensive. I've run tests on over 2m ad spend in ads and on landing pages with Google Optimize. That word does not convert. Your pictures and UI/UX tell the whole story!