Ways to describe “luxury apartment living” without using the word luxury.

Topic Author
  • Posts: 75
  • Thank you received: 7
6 years 6 months ago #19988 by Mike Whaling
Brainstorm: Ways to describe “luxury living” without using the words luxury or luxurious.
Simple and relatable is best.
6 years 6 months ago #19988 by Mike Whaling
Cindy Morrison
6 years 6 months ago #19989 by Cindy Morrison
opulent, grandiose, splendor, lavish lifestyle, extravagance to offer a few. and my personal favorite: sumptuous
6 years 6 months ago #19989 by Cindy Morrison
Topic Author
  • Posts: 75
  • Thank you received: 7
6 years 6 months ago #19990 by Mike Whaling
So here’s my question, Cindy: If you replaced “luxury living” with opulent or grandiose or lavish, do you think that would resonate with most renters?
6 years 6 months ago #19990 by Mike Whaling
TJaye Cupit Sanders
6 years 6 months ago #19991 by TJaye Cupit Sanders
The ones that know the meaning of those words, yes. Just my opinion.
6 years 6 months ago #19991 by TJaye Cupit Sanders
Cindy Morrison
6 years 6 months ago #19992 by Cindy Morrison
Mike Whaling to me those are words that are out of my financial reach, lol, and depending on your property, they may not work. you asked for words that meant the same thing, and I gave you some. you might want to use "sumptuous" .
6 years 6 months ago #19992 by Cindy Morrison
Cindy Morrison
6 years 6 months ago #19993 by Cindy Morrison
How about "refined appointments for decerning (sp) palettes"?
6 years 6 months ago #19993 by Cindy Morrison
Jonathan Yonce
6 years 6 months ago #19994 by Jonathan Yonce
Possibly taking from other industries: High-end, top shelf, top of the line
6 years 6 months ago #19994 by Jonathan Yonce
David Zukowski
6 years 6 months ago #19995 by David Zukowski
Better than your college apartment
6 years 6 months ago #19995 by David Zukowski
Laura Leigh Levy
6 years 6 months ago #19996 by Laura Leigh Levy
My student apartments are pretty dang nice... But then again, my kids go from my apartments to a loft in a high rise downtown...
6 years 6 months ago #19996 by Laura Leigh Levy
Cindy Morrison
6 years 6 months ago #19997 by Cindy Morrison
David, what is your college apartment? Some college students are older people. ;) and some are just out of high school.
6 years 6 months ago #19997 by Cindy Morrison
David Zukowski
6 years 6 months ago #19998 by David Zukowski
I know, I was just kidding. Mine was ok, but they've gotten much better since then.
6 years 6 months ago #19998 by David Zukowski
Leigh Ann Garland
6 years 6 months ago #19999 by Leigh Ann Garland
6 years 6 months ago #19999 by Leigh Ann Garland
Joe Blackburn
6 years 6 months ago #20000 by Joe Blackburn
I like “elegantly appointed homes” and “refined living”.
6 years 6 months ago #20000 by Joe Blackburn
Christine Rouse Jecker
6 years 6 months ago #20001 by Christine Rouse Jecker
Attention to detail, extraordinary, elegant, chic
6 years 6 months ago #20001 by Christine Rouse Jecker
Anonymous
6 years 6 months ago #20002 by Anonymous
What makes your community “luxury living”? That would help us find the right words.
6 years 6 months ago #20002 by Anonymous
Topic Author
  • Posts: 75
  • Thank you received: 7
6 years 6 months ago #20003 by Mike Whaling
That’s kind of my overall point, Laura! Too often, we say “luxury” without trying to tell more of the story about what exactly the resident will find luxurious about our community.
6 years 6 months ago #20003 by Mike Whaling
Anonymous
6 years 6 months ago #20004 by Anonymous
Is it the size? Is it the interior upgrades? Amenities? Location? Combo of any or all?

“Oh my gosh, Michael! Listen. I can tell you all about our giant closets and granite counters, and state of the art Fitness center- but, you really need to see it to appreciate the luxury!”

(Because you already told me you work out daily, and your wife has 300 pairs of shoes)
6 years 6 months ago #20004 by Anonymous
David Zukowski
6 years 6 months ago #20005 by David Zukowski
Just say that you couldn't come up with the words to describe, so come see for yourself.
6 years 6 months ago #20005 by David Zukowski
Kristine Farley
6 years 6 months ago #20006 by Kristine Farley
6 years 6 months ago #20006 by Kristine Farley
Donje Putnam
6 years 6 months ago #20007 by Donje Putnam
Bougie. HA! I amuse me. I use high-end, posh, elegant, well-appointed. OH and "lifestyle you deserve".
6 years 6 months ago #20007 by Donje Putnam
Joseph McCann
6 years 6 months ago #20008 by Joseph McCann
6 years 6 months ago #20008 by Joseph McCann
Monica Weinkiper Briant
6 years 6 months ago #20009 by Monica Weinkiper Briant
Resort style
6 years 6 months ago #20009 by Monica Weinkiper Briant
Emily Parnell Halbert
6 years 6 months ago #20010 by Emily Parnell Halbert
Premiere
6 years 6 months ago #20010 by Emily Parnell Halbert
Tom Saldana
6 years 6 months ago #20011 by Tom Saldana
6 years 6 months ago #20011 by Tom Saldana
Mary Symmes Gwyn
6 years 6 months ago #20012 by Mary Symmes Gwyn
6 years 6 months ago #20012 by Mary Symmes Gwyn
Susan Macintyre
6 years 6 months ago #20013 by Susan Macintyre
This may be out there but what about “Live at ____ & be the envy of your friends.”
6 years 6 months ago #20013 by Susan Macintyre
Mary Symmes Gwyn
6 years 6 months ago #20014 by Mary Symmes Gwyn
With special details, features you won’t find in other homes, unique design,
6 years 6 months ago #20014 by Mary Symmes Gwyn
Shannon Rico
6 years 6 months ago #20015 by Shannon Rico
Elevate your lifestyle
6 years 6 months ago #20015 by Shannon Rico
Beth J Cornacchio
6 years 6 months ago #20016 by Beth J Cornacchio
Elevated lifestyle.
6 years 6 months ago #20016 by Beth J Cornacchio
Emily Parnell Halbert
6 years 6 months ago #20017 by Emily Parnell Halbert
6 years 6 months ago #20017 by Emily Parnell Halbert
Linda Kirkwood
6 years 6 months ago #20018 by Linda Kirkwood
Glad to see this as the word “luxury” needs to go away!!! Thanks.
6 years 6 months ago #20018 by Linda Kirkwood
Tricia Klemstein Stanley
6 years 6 months ago #20019 by Tricia Klemstein Stanley
Opulent, sublime, extravagant, sumptuous
6 years 6 months ago #20019 by Tricia Klemstein Stanley
Grace Valencia
6 years 6 months ago #20020 by Grace Valencia
My favorite is Prestigious
6 years 6 months ago #20020 by Grace Valencia
Michelle Rettig
6 years 6 months ago #20021 by Michelle Rettig
I agree that luxury is overused.
I like to say that our community offers exclusive amenities, and then describe those amenities
6 years 6 months ago #20021 by Michelle Rettig
Rebecca Morea
6 years 6 months ago #20022 by Rebecca Morea
6 years 6 months ago #20022 by Rebecca Morea
Beth J Cornacchio
6 years 6 months ago #20023 by Beth J Cornacchio
6 years 6 months ago #20023 by Beth J Cornacchio
Beth J Cornacchio
6 years 6 months ago #20024 by Beth J Cornacchio
Couture apartment homes
6 years 6 months ago #20024 by Beth J Cornacchio
Beth J Cornacchio
6 years 6 months ago #20025 by Beth J Cornacchio
6 years 6 months ago #20025 by Beth J Cornacchio
Beth J Cornacchio
6 years 6 months ago #20026 by Beth J Cornacchio
Saw this and loved. effortlessly elevated 21st-century lifestyle
6 years 6 months ago #20026 by Beth J Cornacchio
Sparkle Allen
6 years 6 months ago #20027 by Sparkle Allen
Instagramable. Timeline-worthy.
6 years 6 months ago #20027 by Sparkle Allen
Michelle D. Sykes
6 years 6 months ago #20028 by Michelle D. Sykes
Exclusive lifestyle.
6 years 6 months ago #20028 by Michelle D. Sykes
Priyanka Goel Agarwal
6 years 6 months ago #20030 by Priyanka Goel Agarwal
Effortless living.
6 years 6 months ago #20030 by Priyanka Goel Agarwal
Anonymous
6 years 6 months ago #20031 by Anonymous
"Apartments offering the life you'll love to live."
Your life's best lifestyle.
Apartments to fit your life's journey.
6 years 6 months ago #20031 by Anonymous
Tom Oslund
6 years 6 months ago #20032 by Tom Oslund
6 years 6 months ago #20032 by Tom Oslund
Dharmendra Sawh
6 years 6 months ago #20033 by Dharmendra Sawh
6 years 6 months ago #20033 by Dharmendra Sawh
Dennis Smillie
6 years 6 months ago #20034 by Dennis Smillie
Understated Elegance.
6 years 6 months ago #20034 by Dennis Smillie
Karen Kossow
6 years 6 months ago #20035 by Karen Kossow
Mike.....totally agree with using better, more descriptive terms (have called luxury the dirty
L word for years), but (and as I’ve been out of the loop for over a year now), is it still a search term that people are using? I ask because many, many moons ago when we wanted to stop using the word we were advised not to on websites. I know this held true for quite a while, but has luxury FINALLY died completely? Legitimately asking because I’d love to see that word GONE!
6 years 6 months ago #20035 by Karen Kossow
Anonymous
6 years 6 months ago #20036 by Anonymous
That's a really good point, Karen Kossow; when I was onsite most prospects who reported doing online searches were really just doing general "Apartments in (town)" or "affordable apartments." (As in cheap, not necessarily Affordable Housing.) I also think in today's market with such a heavy emphasis on reality, story-based marketing, et cetera, "luxury" tends to "ring false." People don't necessarily want a "luxury lifestyle"; they want a meaningful one!
6 years 6 months ago #20036 by Anonymous
Topic Author
  • Posts: 75
  • Thank you received: 7
6 years 6 months ago #20037 by Mike Whaling
“Luxury apartments” for any given town is rarely ever a highly-searched term, so SEO shouldn’t be an argument or consideration here.

I’m asking more so we can collectively come up with ways to use more descriptive marketing terms. Like Khara said, it’s better to paint a picture and be real. In retail, I would relate it to Target. Just based on demographics, way more properties fall into the Target crowd than the Saks/Nordstrom audience ... and Target is able to make nicer design accessible without needing to claim “luxury” at every opportunity.
6 years 6 months ago #20037 by Mike Whaling
Karen Kossow
6 years 6 months ago #20038 by Karen Kossow
Mike Whaling I’m with you on not using it....outside of the web (and it’s good to hear it’s not a factor there anymore) I haven’t used it and have worked to be descriptive for a long....long....time. We started calling luxury the dirty L word when I was at Charles E Smith....which I left in 2003!
6 years 6 months ago #20038 by Karen Kossow
Amy Gregory
6 years 6 months ago #20039 by Amy Gregory
Opulence or refined. Not really great words for an apartment tho
6 years 6 months ago #20039 by Amy Gregory
Veronica McKnight
6 years 6 months ago #20040 by Veronica McKnight
Lavish or impeccable
6 years 6 months ago #20040 by Veronica McKnight
JoAnn Basham
6 years 6 months ago #20041 by JoAnn Basham
Live in splendor
6 years 6 months ago #20041 by JoAnn Basham
Amy M Baker
6 years 6 months ago #20042 by Amy M Baker
6 years 6 months ago #20042 by Amy M Baker
Marcy Burnette
6 years 6 months ago #20043 by Marcy Burnette
Resort Style Living
Distinctive Living
Love both of those!
6 years 6 months ago #20043 by Marcy Burnette
Michelle Martinez
6 years 6 months ago #20044 by Michelle Martinez
Upscale, prestigious, set apart from the rest.
6 years 6 months ago #20044 by Michelle Martinez
Perry Lee-Rummel
6 years 6 months ago #20045 by Perry Lee-Rummel
6 years 6 months ago #20045 by Perry Lee-Rummel
Danett Palya Michelini
6 years 6 months ago #20046 by Danett Palya Michelini
Creature comforts, advantaged living, abundantly appointed, The Good Life, High Living
6 years 6 months ago #20046 by Danett Palya Michelini
Amy Ashley Rock
6 years 6 months ago #20047 by Amy Ashley Rock
Lavish lifestyle!
6 years 6 months ago #20047 by Amy Ashley Rock
Jennifer Cobb
6 years 6 months ago #20048 by Jennifer Cobb
6 years 6 months ago #20048 by Jennifer Cobb
Jay Michelle Wilson
6 years 6 months ago #20049 by Jay Michelle Wilson
Upper class, high end, quality lifestyle
6 years 6 months ago #20049 by Jay Michelle Wilson
Kathleen Curtiss Molloy
6 years 6 months ago #20050 by Kathleen Curtiss Molloy
Delux; opulent; or lavish...that’s all I can come up with
6 years 6 months ago #20050 by Kathleen Curtiss Molloy
Morgan Porter
6 years 6 months ago #20051 by Morgan Porter
Try working backwards. What offerings make the community "luxury". One step further, what would your target audience be expecting or seeking from the place they couldn't resist to call home?
6 years 6 months ago #20051 by Morgan Porter
Joy Nolan-Massey
6 years 6 months ago #20052 by Joy Nolan-Massey
6 years 6 months ago #20052 by Joy Nolan-Massey
Brian Ellis
6 years 6 months ago #20053 by Brian Ellis
6 years 6 months ago #20053 by Brian Ellis
Cynthiann King
6 years 6 months ago #20054 by Cynthiann King
Save time with our...
6 years 6 months ago #20054 by Cynthiann King
Pamelia Lynch Snelling
6 years 6 months ago #20055 by Pamelia Lynch Snelling
Opulent
6 years 6 months ago #20055 by Pamelia Lynch Snelling
Briana Brandt
6 years 6 months ago #20056 by Briana Brandt
Pampered, modern chic, high end, upscale
6 years 6 months ago #20056 by Briana Brandt
Trish Moore
6 years 6 months ago #20057 by Trish Moore
6 years 6 months ago #20057 by Trish Moore
Anne Sadovsky
6 years 6 months ago #20058 by Anne Sadovsky
sadly most of these words set the prospect up for disappointment. Lets find a better word for prospect!!! besides client!
6 years 6 months ago #20058 by Anne Sadovsky
Leigh Ann Garland
6 years 6 months ago #20060 by Leigh Ann Garland
Home seeker
6 years 6 months ago #20060 by Leigh Ann Garland
Janice Marcum Quill
6 years 6 months ago #20061 by Janice Marcum Quill
Our new resident
6 years 6 months ago #20061 by Janice Marcum Quill
Ashley Rowland
6 years 6 months ago #20062 by Ashley Rowland
Awesomeness Living.
6 years 6 months ago #20062 by Ashley Rowland
Mindy Williams
6 years 6 months ago #20063 by Mindy Williams
Mike Whaling in Rent & Retain's book 800 Tips To Lease Apts there are word lists with hundreds of suggestions on how to say commonly used apartment words (classic, small, big, convenient, experienced, improved, cutting edge, etc).

I'm traveling and don't have access to the book but if someone out there wants to post a picture of the page here with the luxury suggestions that is aok with me!
6 years 6 months ago #20063 by Mindy Williams
Nancy Clawson
6 years 6 months ago #20064 by Nancy Clawson
Community Guest
6 years 6 months ago #20064 by Nancy Clawson
Pam Myers Anderson
6 years 6 months ago #20065 by Pam Myers Anderson
Impressive living
6 years 6 months ago #20065 by Pam Myers Anderson
Pam Myers Anderson
6 years 6 months ago #20066 by Pam Myers Anderson
and no more sparkling pool and state of the art fitness center. ..lol
6 years 6 months ago #20066 by Pam Myers Anderson
Dan Lukes
6 years 6 months ago #20067 by Dan Lukes
Boutique Rental Living
6 years 6 months ago #20067 by Dan Lukes
Molly McEaddy
6 years 6 months ago #20068 by Molly McEaddy
6 years 6 months ago #20068 by Molly McEaddy
Rebecca Morea
6 years 6 months ago #20069 by Rebecca Morea
I don’t want to offend anyone by posting a link but this is all
Making me think of an SNL skit .. you can search Moët & Chandon SNL Clip
6 years 6 months ago #20069 by Rebecca Morea
Maria Filippone
6 years 5 months ago #20314 by Maria Filippone
Mike,

In student housing we tend to replace the word "Luxury" with "Modern." The term Luxury has been so overused and does not come off authentic because everyone claims to have Luxury features and amenities. This also assists us with customers who hear the term "Luxury" and think that our community is out of their price range. There is also a trend in student to replace Luxury with other things like highlighting the fact that they offer tech-savvy features such as "Smart Apartments."
6 years 5 months ago #20314 by Maria Filippone
Dolores Castro
6 years 5 months ago #20477 by Dolores Castro
Simply replace 'Luxury' with any one (or combination) of the following:
Exclusive, High-classed, Plush, Lavish, Extravagant, or Deluxe
6 years 5 months ago #20477 by Dolores Castro
  • Posts: 1
  • Thank you received: 0
6 years 2 months ago #22702 by Angela
6 years 2 months ago #22702 by Angela
  • Posts: 4
  • Thank you received: 1
6 years 1 month ago #23446 by DAVID GLENN
"Affluent" speaks "luxury" to me... it captures the idea that I've reached a certain level of success in life and my dwelling place is a testament to that. "Upscale" gets me to the same place and probably fits better when applied to the property.
6 years 1 month ago #23446 by DAVID GLENN
Sue
  • Posts: 1
  • Thank you received: 0
2 years 10 months ago #54954 by Sue
Hi, 
I write content for apartment websites. I agree with the idea that the term luxury has been used so often in the industry that it's become cliche. Some alternatives I use throughout the copy to denote the idea of luxury living include:  chic, classy, contemporary, distinguished, elegant, exceptional, expert, exquisite, fine, flawless, immaculate, polished, pristine, smart, sophisticated, stylish, tasteful, upscale

PS: Just be sure the apartments really are luxury apartments, otherwise the use of luxurious words comes off as pretentious. 
2 years 10 months ago #54954 by Sue
  • Posts: 7
  • Thank you received: 0
1 year 11 months ago #637200 by Max Ruso
Luxury implies expensive. I've run tests on over 2m ad spend in ads and on landing pages with Google Optimize. That word does not convert. Your pictures and UI/UX tell the whole story!
1 year 11 months ago #637200 by Max Ruso