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- Does anyone advertise on waze?
Does anyone advertise on waze?
6 years 2 months ago #22371
by Lori Valenti Webb
Does anyone advertise on waze? was created by Lori Valenti Webb
Does anyone advertise on waze? Looking for feedback.
6 years 2 months ago #22371
by Lori Valenti Webb
Reply to Lori Valenti Webb
Donje Putnam
6 years 2 months ago #22372
by Donje Putnam
Replied by Donje Putnam on topic Does anyone advertise on waze?
I tried it. Lots of eyeballs. No traffic. I had one property out of the way and the other was in a cul de sac of apartments.
6 years 2 months ago #22373
by Lori Valenti Webb
Replied by Lori Valenti Webb on topic Does anyone advertise on waze?
Thanks for the input. So tons of eyes, no conversions. Bummer.
6 years 2 months ago #22373
by Lori Valenti Webb
Reply to Lori Valenti Webb
Michelle Wood
6 years 2 months ago #22374
by Michelle Wood
Replied by Michelle Wood on topic Does anyone advertise on waze?
I did early on but didn’t have great results. Wondering if that’s changed.
Gray Lane
6 years 2 months ago #22375
by Gray Lane
Replied by Gray Lane on topic Does anyone advertise on waze?
[raises hand]
Leah Love Orsbon
6 years 2 months ago #22376
by Leah Love Orsbon
Replied by Leah Love Orsbon on topic Does anyone advertise on waze?
I JUST did. I’ll let you know the outcome.
Gray Lane
6 years 2 months ago #22377
by Gray Lane
Replied by Gray Lane on topic Does anyone advertise on waze?
We don't invest a whole lot but the exposure actually seems pretty decent for the meager monthly budget we used. Though, it's pretty tough to determine a true ROI. I kind of think of it as a brand awareness campaign. The community we use it for is right beside a very busy, traffic-laden interstate & we essentially went with a "If you lived here you'd already be home!" kinda schtick.
Laurie Romain
6 years 2 months ago #22378
by Laurie Romain
Replied by Laurie Romain on topic Does anyone advertise on waze?
I used to do it for a property with no drive by traffic. It actually worked and we were able to increase our traffic once we started the waze campaign.
Kristin Dixon
6 years 2 months ago #22379
by Kristin Dixon
Replied by Kristin Dixon on topic Does anyone advertise on waze?
what kind of feedback ya looking for? It’s not going to convert to leases but you get a ton of impressions for cheap and the analytics provided are awesome
Holli Beckman
6 years 2 months ago #22380
by Holli Beckman
Replied by Holli Beckman on topic Does anyone advertise on waze?
I question the user experience for the customer...I curse popup ads in the middle of my driving directions.
Brenda Andrews Sherrill
6 years 2 months ago #22381
by Brenda Andrews Sherrill
Replied by Brenda Andrews Sherrill on topic Does anyone advertise on waze?
We do. I set my pricing to just $60 a month. I don’t necessarily get traffic from the app, but it gets my name in front of a lot of people.
Wendy DeMayo
6 years 2 months ago #22382
by Wendy DeMayo
Replied by Wendy DeMayo on topic Does anyone advertise on waze?
We use it for branding new construction properties. A ton of impressions and visibility. Can’t attribute leases to it yet but for a couple of hundred dollars a month, I’m okay with it. No ads, just a pin with our logo. Terez Lambert any other thoughts?
Terez Lambert
6 years 2 months ago #22383
by Terez Lambert
Replied by Terez Lambert on topic Does anyone advertise on waze?
I agree! I think it really helps with visibility though like you said, I’m not sure about leases. I like that the spend is adjustable based on preference too
Stephanie Grover Drake
6 years 2 months ago #22384
by Stephanie Grover Drake
Replied by Stephanie Grover Drake on topic Does anyone advertise on waze?
I looked into it and the customer comments were a good read. People using the app hate the ads and pop ups and ROI is too low and hard to track. I think this works depending on your business type
Laurel Zacher
6 years 2 months ago #22385
by Laurel Zacher
Replied by Laurel Zacher on topic Does anyone advertise on waze?
We do! We spend $60/mo and get a CPC around $1.15.
Tammy Longo
6 years 2 months ago #22386
by Tammy Longo
Replied by Tammy Longo on topic Does anyone advertise on waze?
I’ve done it and it was affordable and effective for the money. We didn’t see direct leases but, recognition and word of mouth referrals. It was worth it for the money.