Looking to change up our advertising, moving away from Apartments.com.

Looking to change up our advertising, moving away from Apartments.com.

Pros & Cons for each of the following:
Zillow
Apartment List
Zumper

I love apartment list bc you only pay for what you move in.
We did a comparison and apartment.com cost me $658/lease compared to apartmentlist at $359
I also do great on Facebook market place and averaged $150/lease

Courtney Vitek AptList provides garbage leads.

Kaela Palfini 100%

Kaela Palfini I get a ton of leads so conversion is lower but I have a lot of move ins and when you’re aim is to generate traffic , this platform does.

Courtney Vitek idk about you but I want qualified traffic rather wasting time on leads that will never convert to leases. ????

Kaela Palfini but they do!! I got 11 move ins on three sites last month

Courtney Vitek that's awesome! ????

Kaela Palfini yes just gotta run through the 100 leads to convert that 101 ????

Courtney Vitek yeah, no thanks.

I like zumper and the cost is great I love the pay per lead price point especially

We used Zumper for a little while. We saw much better results when I built Facebook and Google Ads

Most of our clients see better results with Google Ads over most (but not all ILSs). Of course, if you can afford BOTH, then that's always great!

Is there a reason youre looking away from Apartments.com? They offer many packages to help maximize promotions. and I like the Apartments.com analytics that they provide every month, it gives a bit of a story to know how to target market price interests etc etc. I dont think that any other lead source gives us that type of detailing which is helpful in curbing leasing trends and pricing adjustments.

Johnny Xayamath I agree Johnny.
The monthly rate, is a factor though.

Johnny Xayamath reports are great, but after several years with them and ever rising costs, I’m done. Zero customer service and the leads are dwindling with no explanation.

Oh wow, I understand that, i guess it is a market to market thing. I typically supplement with facebook ads and google ads like some of the other contributions on this thread. Reboost what is successful, or just move onto the next if it didnt get the response you wanted. You can hit the immediate area with interest and give a solid CTA like move in by and your traffic should start to be more apted to your move in by goals.

different sources work better in different markets. pay attention to cost per lead AND cost per lease. both are important! let the numbers be your guide. marketing is a numbers game pure and simple!

I bought a 56 unit complex in November. Prior owner, as well as myself, only used free advertising. We use Zillow, Facebook and craigslist. Over the past roughly 6 months, I have gotten great leads and have been operating on a waiting list basis. Of those three sources, the most leads coming from Zillow. Facebook would be second and I think I've only had maybe three inquiries via craigslist over the entire time.

I personally really like Zillow! We don’t get a TON of them but the ones we get are usually more qualified and provide actual information. ( size & move in date) plus it pay per lease

We get a lot of leads and leases from Zillow. It’s fairly inexpensive as is Zumper. We have only had Zumper for 5 months and it’s paid for itself as we have gotten several leases from there as well. These are two we find work very well for us.

We just started using Zumper and we are having great success. There is a monthly cap of $200, once you’ve reached that rate, they still continue to send leads. I love that concept. It feeds into FB marketplace, and I think it’s definitely worth a try. Super low risk!

LeaseLabs has a wonderful offering. And you are able to adjust your spending as needed.

I DO NOT like Apartment List. When we were using them, we had multiple applicants that did not list them as the lead source, but because the prospect used the phone number from their website to call us, they claimed the prospect found us through them. For instance, a resident refers their friend. That friend googles the property name to get our phone number and because Apartment List pays for that top placement, the prospect uses that phone number, which is also integrated with Onesite and automatically creates a guest card. Complete Robbery!