What do you think is the future of marketing for our industry?

What do you think is the future of marketing for our industry?

Digital all the way. But not just the ILS way. Mobile marketing where you can target competing communities, advertising on Amazon, and more!

I think many of the classic marketing tactics will still work (mailers, signage, etc.) but the messaging will change to point prospects to a fully digital/virtual experience from touring to leasing!

3D Virtual tours. It's small money to have units done and it's like you are actually in the unit walking around.

Tik Tok and Snapchat... scary

Hopefully... better decisions driven by data and not emotion or I think or I believe.
Let the data set you free. Sadly most organizations do a poor job at collecting, analyzing and summarizing data.
Does your organization have a BI ( business intelligence ) team?

Virtual touring

Self guided tours after hours

in the very near future decreasing marketing budgets if occupancy and rent continues ???? (i know, counterproductive). self guided tours are great but they have an access control issue - its most desirable currently to mid and high rise, but you cant get in the front door

Not enough marketing dollars are spent internally. It blows my mind that this industry still hasnt figured out that the most important money they can spend is on its current residents not on future residents. The problem is this industry is always playing catch up and ignoring the people they have and not worrying soon enough about the people they will lose. That needs to change.

Eric Rivera Well I can tell out from a leasing perspective it takes 12 renewals for me to make what I make in commissions from one new move in. Of course my company is on the high end and I love them!

Eric Rivera And we’re knocking it’s out of the water with FaceTime and self guided tours.

Simply put, listen to our customer in the new environment. Fast, easy and SAFE.

Virtual reality

I attended a Mintel webinar that spoke to consumers needs evolving based on the COVID-19 quarantine experiences. So valuing outdoor spaces, balconies, technology availability, office space, dens, two-bedrooms versus one or studio, etc.
So I would change the benefits statements, ensure there’s a strong online presence and maybe update staging to make the home have more space, evaluate the amenities I’m positioning in marketing tactics and on the site, etc.
I’m not sure the tactics to drive people to me would change but the benefits I’m selling would be reprioritized.
I’m in marketing but from the partner side. But that’s how I would approach it if it were my business.

1 word....rently

I agree with Eric Riveira. When you think about the amount of money to get a unit ready, why not keep the resident there as long as possible.