We are successfully using Vaultware, and I agree with all of the previous comments. However, I've just discovered an ancillary benefit to Vaultware.
They have a cool tracking.Vaultware.com, site, that has more value to me than Google Analytics.
Running Google Analytics helps me quantify traffic to my website, patterns, where the traffic is coming from, bounce rates, and much more. At first, I was trying to gauge the success of the magazine's websites by the number of hits to my company website as a referral from the magazine's website. But is that really the point of the magazine websites? No. I just want the prospect to pick my property from the list of properties, and to ultimately get the phone call and/or email lead. If they "click on the company website," that's good, but it doesn't (at least for me) help me assign value to their website with all of their upgrades/bells and whistles.
Stay with me -- I'm getting to the point. While I was poking around Vaultware the other day, I clicked on the REPORTS tab I found that Vaultware actually tracks who's clicking on the "Check Availability/Reserve Now" buttons and from which websites; further, which sites are leading to "Reservations." When a prospect clicks on a specific apartment, knowing the exact price and clicks the "Request a Hold" button -- that's a pre-closed lease. We rarely lose those leads to comps. The prospect already agreed to the price!
So, then, to quantify where the Reservations/Request A Hold are coming from has big value to me, more than Google Analytics. Even more valuable, is when the prospect Pre-Screens for credit. I can answer questions like: Which magazine/site brings the most views based on the Check Availability Button? Which magazine/site brings the most reservations based on that button? And, which magazine site brings the most pre-screened reservations from that button. They even have a separate site (tracking.vaultware.com) that has more reports to help you analyze.
My usual way of evaluating the efficacy of the magazines and their websites is with a call tracking number, but now I have meaningful analytic to help me with web decisions.
I'm happy to share more if anyone has questions -- shoot me an email at
[email protected].
PS -- by the way,
now that I'm paying attention, my 16 properties have had 2108 unique views on the Check Availability Button and 95 Reservations/Request a Hold -- since July 1, 2010--and I know where every view, lead and reservation came from!