Is Your Signage Sending the Right Message?

Sometimes, as multifamily professionals, we get so wrapped up in what's hot & what's new... that we forget the basics!

Tell me, when it comes to curb appeal, what's your approach?

Does the site team have a morning merchandising or opening checklist?

Who's responsible for ordering signage at your community? How many levels of approval does it go through?

Do you train your on-site teams on curb appeal? Is it a formal process or something that casually gets done by other on-site or regional team members?

That picture is priceless. Working in a college town, I see things like that all the time. Ok, not that bad, but bad enough. Hand written signs with misspellings, bad grammar and occasionally even a missing phone number! Those faux-paus mixed with overgrown bushes, uncut grass and litter in every corner make for a very bad first impression.

Every morning, a member of our maintenance staff walks the community grounds to pick up trash and note any repairs that need tended to. One round of trash pick up is never enough though. During routine tasks, tours etc, each and every member of our team does not hesitate to stop and pick up a piece of litter. We do so because we are all aware of the effect curb appeal has in the eyes of prospective renters, current residents and upper-level management alike. What is the benefit to beautiful signage if there is a half eaten burger stuck to it?

I would like this for my property please...where can I order this, is it in peach tree, welcome home or great american?

All joking aside my corporate office approves all of our singage as that is how it should be.