In marketing I know that many of us try to read all we can regarding Brand, Logo, Community, what ILS's we will and will not be a part of and so on. On my way to work this morning I was thinking of a gift I had bought for my wife this Christmas the IPhone4S I believe. I have never been a tech guru by any means so this phone which is supposed to be out of this world as described by my wife does not have any appeal to me personally, except to make the wife happy. However, I remember there was a campaign with Verizon many years ago I believe where they were sending out this message that the "Android" was supposed to reinvent the way people viewed cellular phones. I walked into the ATT store the other day and saw 5 different brands called an "Android."
I am no marketing genius by any means but if my interest was peaked in the "Android" then which one were they advertising on television and radio? Too many of the same product and by now I am so confused it turned me off. I guess the point I am trying to make is what is it that sets your property apart? Many people have discussed this as I read over the topics here in Multifamily insiders but how many just conform to the standard? There are many great ideas throughout that have been done but not one of them ever gets back to "what are you about?" Stick to what you are and what your owner's want you to be! Good Night.
