QR Codes

I'm going to use a QR Code for the first time on some marketing material that I am using at a very small community that I recently took over management for. Has one had luck with this?

Hi Lori, just a few tips ... you'll want to make sure that you provide a *very* compelling incentive for people to scan the code -- give them a reason to take action. Also, make sure that the destination is mobile-friendly. Whether it's a mobile-optimized webpage, a form or a video, you want to make sure that the experience works well on the phone.

Good luck with your campaign ... let us know how it goes!

Couple QR Code Tips:
You need to watch who you use online to make your QR Code.
Depending on the website, you might only be able to have the people who have that website "QR Code Reader" read their code. Making your code useless if someone has different Scanner/Readers.
Not all QR Code Scanner/Readers are capable of reading QR Codes, we have run into several that say they are universal they are not.
You also have to watch what QR Code Scanner/Reader Program you use. Some websites QR Scanner/Reader Programs will shut down a code if you do not have a commercial agreement and pay. Yes, pay for their reports they monitor for you.
Also, depending on what you are printing on, you need to watch the size & colors you imprint as some QR Code Readers will not read some colors or small sizes.

I hope this is helpful, Good Luck!

I use a QR code on the postcards that I send out to local businesses. That one leads people to our community website. I have another one that I have on my desk, ads, newsletters, and bulletin boards that takes people to our facebook page.

There is never any indication on the label of what the QR code will lead to. People scan it because they are curious to find out.

I don't have a way to track the success of it, but if everything adds up, that's one more little thing I can do.

PS- please "Like" us on facebook! :laugh:

www.facebook.com/GeorgetownManor

Hello,

Talking H2O is a supplier of personalized bottled water and we have supplied custom water to several apartment complexes over the years and we are starting to see some of our customers incorporate a QR code into the label. We are still unsure of the click rate but it would be zero without the code. As more and more people switch to smart phones and as apps improve, you will see the click or scan rate increase. By including the QR code your prospects now have the ability to go from an off-line to on-line prospect immediately. I do agree with some previous posts that you need to have a strong "call to action" to incentivizes people to scan plus you need to make sure your landing page is accessible by mobile devices. Facebook is a great page to lead them to because once they like you, you can directly market to them 24-7.

I use QR codes on my property flyers. I have part-time hours, so I have a brochure box with .a flyer, a photo of the kitchen, a floor plan and a QR code to the ForRent.com ad I have.

This way, my drive-by traffic and get a look at the interior with photos from the ad and the current price.

I haven't had any comments at all about the QR code. It's simple and easy to create and use, but not sure how well it works.

Whenever you begin a new marketing endeavor it is best to do all you can to track the results. When working with QR Codes I highly recommend trying to work with a site that allows you to follow the click through rate of each code generated. Things like what marketing materials work the best (poster, postcard, email, etc.) and which times of day / month / year may receive the best results. It is also a good idea if you have access to any analytics about the landing page the code takes them to. If you receive analytics about the landing page or you create your own pages with a link to Google Analytics then you should also be able to look up the source of the page traffic.