We are going to be rolling out a leasing contest for the first quarter of the year. We do a leasing contest every year which involves all leasing consultants in our company. Last year we did a pirate/treasure-hunt themed contest. For every rental the agent secured, they could draw a coin out of a treasure chest. Each coin had points and the person with the most points at the end won. The grand prize was a $1500 travel voucher anywhere they wanted to go! The problem with doing a straight-up leasing contest where most rentals wins is that we have properties with up to 900 units that secure on average 8-12 new leases weekly. We also have properties with only 100 units that on average receive 4 new leases per month. So doing a straight-up "most leases wins" type contest really doesn't give the smaller communities and agents any way to win.
One unique thing about our company, and some of you are going to cringe or drop your jaw on the floor, is we don't do lease renewals so that can't be part of the contest. Only new leases/move-ins.
This year our CEO wants to do a pamper yourself theme. So prizes would be spa days, etc.
Any ideas on good leasing contests that are fair for ALL communities large and small? Any ideas are helpful!
Rather than doing by lease, or per lease signed, you could do an occupancy percentage competition. This way the smaller communities aren't left out and you incorporate lease renewals into the equation.
I wonder if you could weight some of the reward points for those who lease the unit that has been vacant the longest? That may help smaller communities that don't have as much traffic. Their units may stay vacant longer? I also saw an idea once where properties used envelopes that contained prizes from which a Leasing Consultant could "grab" in addition to the overall company competition. That way even those who did not have a lot of leases could get some nice prizes, too.
How about running the leasing competition based on occupancy rather than a one for one on the leases, like you said you have larger properties and smaller properties, but they all can compete fairly based on their own occupancy rates!