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Digital Marketing Tips During COVID-19
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4 years 8 months ago #36820
by Jon Yonce
Digital Marketing Tips During COVID-19 was created by Jon Yonce
I just wanted to share with y'all a few tips we've been giving our partners and hopefully help everyone as we continue to figure this all out day by day.
Update your hours. If you’ve reduced hours or closed your leasing office for now, make sure that’s reflected on each property’s Facebook page, Google My Business listing and anywhere else you know leads may see. Accuracy is key in times of uncertainty.
Update availability. Similar to your hours, make sure you’re communicating consistently across Facebook, Instagram, Resident Portals, your websites, and Google My Business (through posts and updating your property’s business description – just make sure to change it back when things change!). If you’re closed for tours, let everyone know quickly so there’s less confusion to them and headaches for your staff answering emails and phone calls. Let your digital presence do the work for you!
Prioritize video tours. If you need to create one from scratch, now is the time to do it – even if it’s just with your own smartphone. If your leasing team isn’t touring in person, then creating and promoting your vacancies with video tours is a safe way to keep leads looking. Set yourself apart from other properties in ways that help!
Maintain (or Boost) Your Marketing. Remember, many apartment hunters are searching for 45 to 90 days out. While no one can predict where the world/country/multifamily industry in that time, normalcy will return eventually. And for those wanting or needing to move this summer and fall, they may have a lot of extra time right now to be searching. You want to make sure that your properties can be found most conveniently and convincingly. Obviously, if you're struggling to make payroll, this isn't a clearcut tip to take.
Ask for help! Multifamily is a tight community with big hearts. Property managers are used to going above and beyond for their residents. Our business is literally providing homes to millions of people. If you need some extra help, like updating Google My Business listings or business hours on Facebook, let me know! I'd be happy to give you advice or even login and help out a little if you're too overwhelmed.
We’re all in this together and we know lots of owner/operator properties and small/mid sized portfolios are run with small staffs and tight budgets.
Digital Marketing Resources
I'll try to keep adding to and updating the links and adding additional tips too! As we all know, this situation keeps on evolving in new and fun ways! But we're all up to the challenge!
Update your hours. If you’ve reduced hours or closed your leasing office for now, make sure that’s reflected on each property’s Facebook page, Google My Business listing and anywhere else you know leads may see. Accuracy is key in times of uncertainty.
Update availability. Similar to your hours, make sure you’re communicating consistently across Facebook, Instagram, Resident Portals, your websites, and Google My Business (through posts and updating your property’s business description – just make sure to change it back when things change!). If you’re closed for tours, let everyone know quickly so there’s less confusion to them and headaches for your staff answering emails and phone calls. Let your digital presence do the work for you!
Prioritize video tours. If you need to create one from scratch, now is the time to do it – even if it’s just with your own smartphone. If your leasing team isn’t touring in person, then creating and promoting your vacancies with video tours is a safe way to keep leads looking. Set yourself apart from other properties in ways that help!
Maintain (or Boost) Your Marketing. Remember, many apartment hunters are searching for 45 to 90 days out. While no one can predict where the world/country/multifamily industry in that time, normalcy will return eventually. And for those wanting or needing to move this summer and fall, they may have a lot of extra time right now to be searching. You want to make sure that your properties can be found most conveniently and convincingly. Obviously, if you're struggling to make payroll, this isn't a clearcut tip to take.
Ask for help! Multifamily is a tight community with big hearts. Property managers are used to going above and beyond for their residents. Our business is literally providing homes to millions of people. If you need some extra help, like updating Google My Business listings or business hours on Facebook, let me know! I'd be happy to give you advice or even login and help out a little if you're too overwhelmed.
We’re all in this together and we know lots of owner/operator properties and small/mid sized portfolios are run with small staffs and tight budgets.
Digital Marketing Resources
- From NAA: Video guide to Working From Home
- From Wordstream: What to expect digitally from COVID-19
- From AMA: Marketing in a crisis
- From Social Media Today: Avoiding “Virtue Signaling” in brand communications
- From Chatmeter: Yelp & Google Disabling Reviews
I'll try to keep adding to and updating the links and adding additional tips too! As we all know, this situation keeps on evolving in new and fun ways! But we're all up to the challenge!