Hi, Sandy! I believe very strongly in this topic. Rejuvenating tired, underperforming properties is what I love doing and developing decorating strategies is one way I achieve it. However, I do not think your property is underperforming, so let us look at it as one issue of resident retention.
Obviously, with 47 units, you must evaluate everything regarding cost, etc. Many companies develop with their vendors, Sherwin Williams, being a leading one, a select color pallette from which residents may choose for Accent Walls, etc. I do not personally limit color choices in my community although a couple of property owners I work with are adamant about limiting this. I do not know what true difference it makes as Residents are required to have a quart for touch-up painting.
The general rule of thumb that I pass along to all residents is that an apartment should not require a full paint EVERY YEAR, meaning those who stay one year or less should not expect us to have to fully repaint their unit upon move out.
I suggest that you decide what color you are painting all vacant units (which you have.) Then decide what your Painting Policy is going to be (which you sort of have.) Then you decide how to roll out your new plan (which you will be doing.) The easiest way is to make an Announcement letting everyone know how excited you are about being able to offer customized decor in your community. Residents can now have this custom color added to their apartments at renewal time!!! You now have the chance to roll this out with all renewals as your Renewal Strategy. So, you will need to develop a budget for this (which is now too late for 2012, but not too late for 2013.)
The plan might be something like this:
Those who are renewing may opt NOT to have their unit repainted and their renewal rate will be $18 increase. OR: they may opt to have their unit "updated" with a custom color package that raises their renewal rate a mere $35 (or whatever you choose that will help offset the cost. Keep in mind though that next year's renewal will not include the repaint cost.) Add new tile, and their total renewal will be $50.
Another Package Option might include the installation of a ceiling fan in the master bedroom. Ceiling fans are inexpensive and you may raise the rent another $5 which covers the total cost of the ceiling fan in less than a year. Or, you may consider offering carpet cleaning.
The point is to develop the policy now since there is obvious interest. You simply tell Residents that have choices come renewal time. I have had Maintenance push back some on this at some harried properties due to sheer volume of work orders, etc. and they felt they did not have time to complete occupied paints when also trying to do turns. I am sensitive to this. That is when I will bring in a painter to help with turns and put one tech on occupieds, just so people are not pulled in too many directions. I also tell everyone, maintenance and residents alike, that scheduling is at discretion of man power, managemet, and budgetary concerns and although based on the needs to resident as well, we will schedule a mutually beneficial time to complete the work.
I do not feel a resident should have to beg to make his apartment more esthetically pleasing. However, I feel Management should reserve the right to keep control of the quality of materials, etc. and allow choices from the pre-approved list. Otherwise you may have vast differences on your property. You don't want to walk into a unit and find someone put in carpet tiles or some really hideous color that you can never re-rent the unit with (you get the idea.)
If you upcharge on renewals, you should be able to offset the extra costs. I have found that many residents would like to participate but once they realize they have to move the furniture away from walls, pack up breakables, and endure the paint smell for a few days, they don't want to do it, at least not after only a year. With 47 units, your company should evaluated this policy. If your competitors already paint walls, then you need to do this to compete. People do move based on what other communities offer in terms of personalization of units. And when you get a vacant, you will be painting the new color, right?