2015 Today’s Online Renter Study Released

I am so excited to announce the release of the findings from our much anticipated 2015 Today's Online Renter Study ( www.satisfacts.com/BlogsEZineandMore/201...abid/81/Default.aspx ).

In 2011 SatisFacts conducted its original “Today’s Online Renter” study, a comprehensive national analysis intended to better understand today’s online resident and prospect. The revisit was conducted due to numerous requests to see how preferences have changed among this critical segment of multifamily’s target market.

In order to deliver the most valuable research and interpretations, this eBook takes advantage of three of multifamily’s leading authorities (if I do say so myself) on resident satisfaction, retention and reputation management. Blending decades of experience in multifamily with the benefit of working with hundreds of management companies, Jen Piccotti, Lia Nichole Smith and I have designed the industry’s most significant study of today’s online renter – and have used their extensive experience to identify what they feel are the key takeaways and trends from this landmark study.

The study reports results by age, rent and region as well as compares 2015 and 2011 findings to identify trends. Findings address a variety of topics (Shopping and the Rental Decision; The Resident Experience – Communication and Service; Ratings and Reviews; Social Media; The Renting Lifestyle and Renewal Decision), and help answer questions such as:

• Know 60% of renters used a smart phone or tablet during their recent search (up from 2011’s 26%)?
• How has use of ILS, review sites, apartment guides and social media changed in apartment searches? Is it true that nearly half of apartment shoppers now use ratings and review sites in their search?
• Surprised that being able to view an actual apartment available to lease was the #1 rated factor that impacts rental decisions?
• Aware that only 11% of apartment shoppers trust ads? What do residents trust and how important is transparency in apartment marketing?
• Would you expect that half of residents do not trust review sites where all or most of the reviews are positive?
• What percent of residents want property staffs to communicate with them via texting?
• How much do residents follow and interact with their community on social media, and what are they using?
• How important is it for community teams to respond to positive and negative online reviews?