MyNewPlace & Walk Score to Promote Walkability

Location, location, location has been the cornerstone of the real estate industry, but a new mantra is emerging, especially for the multifamily industry. Walkability is today’s hottest trend and gives a whole new meaning to prime location. MyNewPlace, the fastest and most reliable apartment listing site and Walk Score are taking the notion of prime location to the next level by working together to redefine online apartment searches.

MyNewPlace is now the first major apartment search website to incorporate Walk Score walkability ratings on every listing. MyNewPlace will also provide apartment rental listings through Walk Score.com based on walkability. Enabling apartment seekers to search MyNewPlace listings by walkability delivers greater value to the prospect by giving them the tools to make an informed choice of where to live. In turn, well-informed, prepared prospects are a more qualified lead for owners looking to fill vacancies.

Walk Score rates a property’s walkability by using a proprietary algorithm analyzing an address to determine what sort of amenities are within walking distance. The higher the walk score, the more attractive the apartment is to a prospect looking for a neighborhood with easy access to conveniences of daily life – grocery stores, restaurants, schools, public transportation, etc. Visit www.mynewplace.com/blog to see how Walk Score ratings are integrated into MyNewPlace apartment listings.

The addition of Walk Score to MyNewPlace listings reflects renters’ emphasis on neighborhood information when choosing an apartment. A recent MyNewPlace survey found that 79% of renters said that local information was an important factor in selecting what apartment to pick. With Walk Score capabilities built into the MyNewPlace listings, renters are now able to get a true feel for the neighborhood, determine if it will be a good fit for their lifestyle.

Ultimately the goal of any owner or landlord is to attract prospects and turn those prospects into long-term residents. Owners may think they have the best location – good city, little crime, great local attractions – but until a prospect can see that for themselves, owners are limited. By combining apartment searches with walkability scores, MyNewPlace delivers owners a distinctive competitive advantage.

For more information please visit www.mynewplace.com or www.walkscore.com .