My advice. The day of signing encourage them to write a review. That's an exciting time 4 them. New place, happy ppl= positive reviews. Just as you'd ask 4 the lease, no difference. Also, what I did is had them follow our IG pg the day they came in and toured. Never pushy, but always encouraged it by saying updates for the community, etc. Anytime we had them move in we also took a pic. with them holding an IG sign. Of course with their permission. Many ways of encouraging positive engagement for social media platforms.
We can work with leasing to be more active at that time, that is a good point! We do ok on social engagement, but that gets buried and the reviews stay static once they go on that page. That is the one we are fighting more like on places and facebook, so that is where we want to focus getting more. Thanks for the ideas!
Hi Tessa Szyplinski. I work with RentPath and our Community Reputation Pro service. I’m more than happy to connect and share ideas and best practices on ways to get more reviews.
When we get a verbal comment or email for commendable service - we ask for a review. We explain that there are situations where people can't view the property first hand, and rely SOLELY on reviews to help make their choice for home. Putting the emphasis on helping someone else who's in a pinch usually does the trick - vs saying it will benefit us in anyway.
So then do you hand them a device to write you a review or how do you get them to do it? We get people who say yes and then forget or just don't end up doing it. Email is easier to send the link, but even then its not always completed.
Sometimes we will run a special that if people leave a review they get money off app fee per place they leave the review. We also encourage them to do it in our office.
6 years 7 months ago#19406by Barbara Diane McElhaney
Do this at rent time. When they come in you run a raffle, while you are getting receipt for rent have them go on line on their phone and they do the review and copy you with email of such, you give them a ticket and raffle is 3rd week of the month. Give away small tv or gift card or 100 off next month . Then do it again the next month but pick a different site, google, Apartment ratings, Facebook etc. we have increased our ratings month over month by doing this
My best success with reputation management has started with an internal contest. Coach your team to listen for a window of opportunity. Example: during a work order follow up and you receive positive feedback, you should say “thank you for your feedback, do you mind sharing your experience on ...”
Reviews are best asked for when the resident is excited or satisfied with a service like, new move in or a work order well done. Asking is great but asking after you provide them with value is better! If you send seasonal, renewal or birthday gifts make sure to include social media tags. I like the idea of attaching a reminder to a party favor at a resident event
There are many things you can try and see what works for you. Here are my three favorite tricks which on average results in not only more positive reviews, but increasing your rating by 1 star. 1 - sending out scheduled surveys 2 - Asking for reviews 3 - running simple social contests...it's not uncommon to turn a $10 gift card into a great review! If you would like to learn more tips, feel free to message me at art@apartmentseo. Good luck!