Multi Properties on Facebook

Hello! I am new to this site- but it was recommended to me that I post on here asking for some advice or opinions. We are a 40 property management company that is trying to "catach up with the times" and become hit and add our communities on Facebook. However, this seems to be a lot more work and frustration than originally expected.

We do not want anyone to use their own personal FB acounts to manage their communities FB page. So obviously we have to create a generic person or account to "admin" the community page. So my question is- is there an easier way than creating 40 generic admin accounts and than create a FB for their community? Can we use one central account some how? Whats the easiest way to set up all these communities?

Just wondering how everyone else has handled this situation!

Thanks,

Kerry

Waiver: You are not supposed to make up fake people on Facebook. It does happen, a lot. Perhaps a "Regional Person" could be in charge of all their accounts? One person can administer as many pages as they want, but if you give more than one person access to that "personal" account, they will be able to update and post to all of the pages. So if you give access to the generic person to an employee and they are fired, you have thirty seconds to change your password and lock them and everyone else out to keep them from posting evil things across all your properties' walls.

Our company has the Social Media Director (moi) as admin of all the accounts with the IT guy as back up in case something happens. I also do all the posting for all the pages. This also allows the managers, leasing agents and others to "talk" to "the property", and comment on stuff going on as themselves. Works out pretty good.

It would be very confusing to administer that many pages, I think. You could try using a paid for Social Platform. I administer 10 pages (its what I do both within and outside of our industry), and it does get a little busy at times. I use Hoot Suite for some of mine, but you can only do four or five for free in there.

I'd split them into four groups of ten.

Hope that helps!

correct Donje...you dont want to break terms of service on FB.
Simply follow these rules:
1. set up your FB page (you need to make sure that this is done by one of your company's sr exec's as you dont want this page deleted by an angry associate)
2. send link to others that will manage the page--make sure you send to their personal profile
3. instruct them to become fans of the page
4. when they "like" the page--make them admins (make sure you get them to sign-off on your corporate social media policy that explicitly states to not damage, destroy, delete, misuse the page).
5. tell them to "unlike" the page

By having them UNLIKE the page, they have eliminated their visibility 100% on that FB fan page.

Finally, they will NOT be able to "like" a comment (as this will reveal their user profile). They can though comment and it will be noted as the page and not the user.

Hope that helps.

Best,
Carmen

Hi Kerry, great question!

You can create one Facebook business account that manages all of your Pages, Place Pages and Ads for each property. (You can get more details about business accounts here .) Then you can grant access to others as necessary. Going this route will also consolidate all of the reporting and Insights data provided by Facebook. As Donje said, the last thing you should do is create some kind of generic character -- that's definitely against the terms of service, and Facebook can delete the account if they find it.

I'd also recommend looking into a service like Postling , which allows you to grant access to multiple users to manage the same account on sites like Facebook and other social networks. This way, it's easy for you to add and remove additional employees from one location.

Good luck!

@Carmen, I did not know you could unlike a page and still be an admin. Thanks for that tip. When I do like things on my pages it does show up as the property, even if I "like" it from my personal news feed. The only time I have ever been able to post anything as "Donje" is when I tagged one of my pages in my personal comment on another person's page using the @ symbol. Whew, did you get that? It was complicated enough.

It wasn't clear if they did not want the property managers to have access to their community Facebook pages as "themselves" or at all, in which case they would have to have the "Regional" or "Senior Executive" do all the posting.

@Carmen, I did not know you could unlike a page and still be an admin. Thanks for that tip. When I do like things on my pages it does show up as the property, even if I "like" it from my personal news feed. The only time I have ever been able to post anything as "Donje" is when I tagged one of my pages in my personal comment on another person's page using the @ symbol. Whew, did you get that? It was complicated enough.

It wasn't clear if they did not want the property managers to have access to their community Facebook pages as "themselves" or at all, in which case they would have to have the "Regional" or "Senior Executive" do all the posting.

Agree! And kudos for mentioning Postling. David's a super nice guy and always approachable.

We are looking into postlings now! I thank you all for your comments. I think we figured out how to keep track of all the accounts. Just took a little more work than expected