I work in a community with high professional demographic and In a city with HUGE economic growth driving up home prices so most people leaving are going for job transfers or purchasing homes before they are priced out of the market. Any ideas on retention with those issues?
Jennifer Sanine have you thought about targeted renewal events? No increase if they sign a renewal on a certain day or certain timeframe? We send a “typical costs associated with moving” and “benefits of renting vs buying” letter with our renewal letters. They could save money and stay where they are at
Yes we totally do all of that except the no increase idea. The market is to hot to do that. But any ideas how to tackle notices because of a job transfer?
Our area is so transient. I’ve had 45-50% when other communities in our company in other markets are 80%. The job transfers and home purchases are killing us
National average in the survey last year was 48% renewing (a sad number, in my opinion). On a senior property, that number should be 80-85%, and on affordable properties we typically see 70-75% renewals. Hope that helps!
There doesn't seem like much you can do about a job transfer. We are also in a thriving market and our business model is a light value add where 50% renewals seem sufficient while trying to take advantage of unit upgrades.