Looking for ideas on how to prelease without hard hat tours.

I'm opening a mid-rise lease-up and will receive 125 units at the same time as my office. Looking for ideas on how to prelease without hard hat tours. Ok, go!

Have a 3-D display for each floor plan you offer and a board with samples of flooring, appliances, hardware..etc..
Prospective residents need the visual.

Pynwheel!

www.uforis.com/

When you say “without hard hat tours” is that because they won’t let you, you don’t want to, or another reason?

The city inspectors won't allow it.

Amy Hawes Lassers I didn’t have that issue, gotta love local government. Do you have any renderings or marketing tools yet? This is that stage you have to literally paint a picture of them in the apartment/building. Where are you located

Denver. We will have renderings, floorplans, and marketing collateral.

Will construction allow the manager to tour? Perhaps recording the tours on a go-pro or some other device which can then be shared with potential residents will help.

My last lease up we went through and did a video of each floorplan. Set up a YouTube with all of the videos. We leased 25% of the property without a tour. Good luck!

Videos! Personalized for prospects showing them “their unit” and construction update videos to send to social media and lead lists that can build buy in and excitement. Lots you can do in absence of hard hat tours with real, transparent videos.

If you’re concerned with quality or having to edit them or host them somewhere, check out Realync.

Helix 360 virtual tours

Do you have a place nearby to meet prospects? Have a look book of the materials and the layout, walk around the property (or neighborhood). It's about building the relationship that's what they'll remember. Then as soon as the units are done take a video and personalize it for each prospect or facetime with them.

We will have a temp office nearby and will have some of the materials avail to see/ touch. Thx!

Why can’t you take tours? I’ve done several lease ups and taken hard hat tours before I had an office!

Matterport tours from RealPage. They are the best virtual tours because they use actual footage.
www.realpage.com/apartment-marketing/content-services/

I would make a sample board of all the finishes your apartments will have and it will help give people a visual and a feel for the style of apartments. I would also get your social media on point with random drawings and live tours if you yourself can get into the units. I would also start growing your neighborhood presence start building rapport with your local merchants and offer them first dibs into your residents move in packet of they are willing to have some of your brochures and logo items at their location.

Push them to deliver a model first for you! And true to life interior renderings. Also sample boards of materials- flooring, countertops, fittings, cabinets, color schemes.

3D picture plaques

Produce a “hard hat” video tour that can be seen from anywhere, anytime. Can be shown in your temporary office and on-line. A good videographer can shoot “your best side” while construction is going on to tour prospects without them physically walking through the construction site. It can include a walk through tour of a vacant even it is still being worked on…people understand construction. Emphasize the newness and show samples of the actual finishes being used. Then use the latter third of the video to show off your location within the established neighborhood of parks, restaurants, entertainment. I would do this with an on-camera personality (with a hard hat on) or even just a voice over describing of how the property will come together. It’s real and adds personality to the raw edge of construction. And yes, my company specializes in MFHI video production .

Hey Amy Hawes Lassers I highly recommend:
rooomy.com

Are you in a leasing trailer by chance?

We plan on having a temp leasing space.

We did Skype and Facetime tours. Worked well! And just doing videos of your own tours as mentioned before, and poating on social media. We also have a YouTube channel so you can send them there to see ALL videos. Don't forget to video amenities coming as well!

Get a virtual tour and a small drivable RV. Put it onsite at front entrance and a banner out front! Lease away! I did that once 2 months before delivery of units and leased a TON of units! It was fun!!!

FaceTime tours. A well made drone fly through video with renderings. Excellent, trained leasing team.

Make a GoPro video tour of your units, and get Drone footage of the outdoor amenities. Make sure your construction team cleans and clears a path for you. Preparation is everything. Then show the unit types, features, and amenities on mock ups in your leasing office, make sure to have samples of every hard and soft surface, ie carpet, tile flooring, countertops, and great photos of your appliances and utility areas, and all light fixtures, as well as any Smart systems features or alarm systems, offered in your units.

Contact ArchEye. They are experts at building virtual tours which you can show the clients. Also add the tour to your web page.
Having spent this money, spend a little more and, using the material,design a 8 1/2 X 13 trifold brochure. Add information boxes throughout the community for after hours visitors, distribute to coffee shops, local stores, anywhere that allows companies to distribute literature.

What are you using for a sales office now?
Don't have one? Rent a tent, using floor plans, etc on easels and sit out front.
Have done all of these and they work + you'll be a hero if you move many in day after CO issued.

Can you make a video virtual tour? Or make a model unit available?

In working lease-ups, we would show them floor plans, site maps and discuss their preferences to narrow down the best options. At that point I would take photo and video of the specific apartments for the resident as they were in construction. It helped a lot, and they felt ownership in the process too.

I am in the middle of pre-leasing a 132 unit property that will hopefully open in 2 phases in December and March. Feel free to take a look at our website at www.BridgesLofts.com . The website has basically everything I have to show. I have done most of my pre-leasing completely online with an electronic reservation form through SignRequest. In my actual office (in another property about 10 minutes from the new one) I have some professionally made brochures, a color board, a poster with some floorplans and other info, and a binder with all of the floorplans, pricing, and building layouts. As of now, we have pre-leased about 76 units and not given any hard hat tours. I do have the virtual tour, but other than that, I have specifically refused to show any photos of the construction other than outside that anyone can see from driving by. People DO NOT have vision! I would highly advise against doing videos or photos of anything that is not 100% complete and clean. Once you have units that are 100%, then yes, video EVERYTHING. But not before. Right now, the name of the game is awareness. People just need to know that you are out there, and that you are pre-leasing. Attend every marketing event you can, if you are able to sponsor some events, do that, the chamber is a good source. Banners on the building so people know you are pre-leasing. Oh and Apartments.com has definitely brought me a ton of leads. Feel free to email me if you need any other advice. This is only my second lease-up and I am starting to get ready for my 3rd and 4th coming down the road, lol.