I see this comment all the time- I agree with you to a point. I remember when we started to charge for water- people said “renters will hate it” but we still leased and made extra revenue.... and now it’s the norm. So my advice is stay ahead of the market and be very in tuned with your comps. If you offer incredible customer service you can charge back anything!
6 years 2 months ago#22807by Tim N Kelly Hullender
That may be true in your market. In the very competitive Denver market there is one property that my clients avoid because of a $35 monthly Amenity Fee. Vacancy Loss or potential extra revenue, I guess the choice is up to you.
Clay Short I’m in the Denver market and we charge amenity fees at all of our 20 properties. Hasn’t effected leasing at all. All of our comps charge the same too. Pretty standard in Denver
We have a cam fee of $25 at move in and time of renewal. We also charge a $5 package locker fee monthly. $25 valet trash fee (in addition to a regular trash fee) $25 delivery notice fee $33 service connection fee. $25 monthly alarm fee and $4 pest control monthly
Through the years in this business I have heard numerous brokers, asset managers, ancillary income departments, etc brag about all of the extra fees they are collecting.
In those same number of years I have heard an even greater number of residents complain about being nickle and dimed to death.
So my solution is to stop charging those fees and instead raise the rent by an even greater amount, letting the residents know of all of the extras that are included.
Income, NOI, and valuations go up.
We should listen to our customers more IMO.
Owners want to attract Professionals to their apartments. They compare the amenities each property offers. They will pay a higher rent with the desired amenities, but do not want to be charged all kinds of small monthly fees on top of the rent. We add this value into the monthly rent.
I recently worked at a community that was charging an amenity fee of $25 per month. We were the only community in our sub market charging this fee. The pool was shut down multiple times during the summer. The pool was only seasonal and was completely shut down after Labor Day so the residents couldn't use the fire pit in the fall/winter. The fitness center was sub par with outdated equipment.
The tennis courts had multiple cracks on the surface and the nets were torn. There were no resident events to build a sense of community. IMO, if you are going to charge residents an amenity fee make sure they are quality and residents have access to them year round.