Anyone use Zumper? Have you had any success with it?

Anyone use Zumper? Have you had any success with it?

I use Zumper, Hotpads, Padmapper, apts. com, Rentpath, apartment list, zillow (many offered through the software we are hosted with) .. also crasigslist, random flyers, Mybusiness off Google, Google Sites,

I have a lot of leads from them

I have apartments.com, for rent, apartment list, Roof, etc .. and those are all good but I keep getting Zumper email and wonder if it’s actually good leads

You pay $10/lead up to your cap amount. If you go under your cap amount for the month you only pay what was used. It’s free until the end of the year so you will start to see a bill at the end of January. We just signed up with them as well. We shall see the return soon hopefully!

Terrible and super expensive. The agents are lazy and do not want to help. We had one show up in her PJs for the prospect tour. We pay 75% of one months rent.

Zumper is one of the best and cheapest options available. We pay $10/lead with a cap

Yes and no. Sorry

For those using it, what’s your conversion ratio and how do they render on Google Analytics?

We use Zumper on a lot of DFW properties. It is $10 per lead but I have yet to pay any invoices for my properties as we have had no leads from it. The free exposure doesn’t hurt but in this area it hasn’t been beneficial.

My community is on there as part of Apartment Guide; do any of my leads that come through say "Zumper?" No... can't say I'm getting traffic from it. We always ask how a prospect heard about us and I've yet to hear zumper!

I get an insane amount of traffic through Zumper but all trash leads. Nobody answers, invalid contact info, never a serious prospect.

I do have a complimentary pen from them that I'm quite enjoying

I use them for a lot of the stuff I manage now and find that the leads that come through are quality.

Never have received ANY quality leads! Bad contact info or no email responses.

I signed up our entire portfolio. Tons of leads but all crap without valid contact info. Don't waste your time. We've since switched to a pay per lease model with Zillow that's much more effective!

Since January ish - 347 leads with only an email address. 2 leases. Both of them called me to talk. Trash leads. No contact. wrong email addresses. waste of time

Not a fan of ILS as the quality of end user they send to your site = garbage. Throwing your money away. Look at your analytics at referral traffic and these two metrics ( Bounce Rate and Session Duration ). Organic always produces the best traffic. Quality VS Quantity. Invest $$ into optimization for locality.

We use Zumper; it doesn’t produce much but the cost is nominal. Apartment List has produced successful leads and they do partially pre-qualify; again nominal cost. Zillow is pretty much the same but it looks like their rates are going up next year. Apartments.com is still the top producer and well worth the money.

Garbage. Don’t do it.

I recommend very targeted paid ad campaigns that click through to your property websites which will help increase SEO over time. The goal being to command high-ranking on long-tail searches for terms such as Apartments near me with River views, apartments near downtown ____(your city). Tough to edge out the ILSs on SERPs, though. Pre- qualify prospects by advertising real time price and availability and the leads will be much better quality. You pay for clicks so try to pre-qualified with relevant ad copy.

I personally do not like the platform for listing the property compared to all the others. You are limited to basic things and no rent ranges. Some of our portfolio would also agree with others above saying the leads are horrible quality that come in.

Waste of money! They do spend a lot of advertising dollars into their mobile app though. So the ads are high placement for mobile users but brand recognition is very low.

We tried it and it And it brought in traffic that never followed through, we canceled it after three months

Same here. We had a lot of duplicate guest cards. We had calls for other states. We canceled after 3 months.

We use it....not any leases from it...and you can never get ahold of the leads....I think it is useless, but our marketing director likes them...

Never worked for us either

We tried it out for a few months as well and are canceling as well. Multiple leads but never any responses when you reply to the people that inquired.

Tried it on multiple sites. Not great responses. Cancelled it

Agreed with the comments above. I got a call from one of their sales reps, I let her know we weren't interested at the moment, she became very rude and curt and said she would take us off the free listing immediately as if that was going to be huge upset to us. Not a great start customer service wise

Tried it on many sites. Tons of leads. No leases. Most leads were either unqualified or never responded to contact.

Heavy lead share. Whenever you submit a lead it offers the prospect 6 properties or so (last I checked). It then immediately sends a bulk email out to the prospect offering 10+ similar properties.
It’s a great site for the consumer though.

I see a trend. Leads provided, staff attempts to contact lead, no response.
Is it the product or is it the property management’s follow up process...???

We use zumper as well. Lots of leads no responses or unqualified. Same with apartment list.

We have used Zumper and ApartmentList, leads with no conversion to leases. No, this is not a follow-up problem. Our leasing team follows up with leads and leases to prospective residents from many lead sources, no luck with these two.

???? we had a bad experience with them activating listings that we deactivated and then they charged us for leads (multiple times), this was before you could post on Marketplace as a business. Now that you can post rentals on Marketplace as a business, there isn't really a need for them unless you don't manage a business facebook page.

I just asked my marketing director and it was not good for the properties that tested it. Lots of non-qualified leads and some just weird messages sent from randos.

The vast majority of the leads had email addresses only. I think I had actual conversations with about .5% of the leads! Send out a few emails and then discontinue. Many of them never even opened my emails. Seemed that I got a higher percentage of invalid email addresses as well.

Not the greatest experience. Unquantified leads and a ton of leads that are incorrect emails and phone numbers where people claim they never Contacted us.

Working great for our communities.

It's generated a lot of leads for us as we've recently started using it!

Amanda Reategui but any leases?

Yes, 2 in a months time.

It's a waste of money. You're better off just posting Craigslist or Marketplace ads.

Horrible!!! I had it on 5 of my sites and only received unqualified prospects and/or scams!

Waste of time and money

I would recommend taking a deeper looking into additional training for the staff. We've been spoiled during the multifamily boom and now that it's becoming more competitive across all asset classes, we have to look within before we look out. Proper sales training for the teams is becoming more and more important.
I only use Zumper on one of my properties but in a months time I've gotten over 50 leads. Personally connected with 30 of them and have had 8 tours and 5 leases (2 more came back for waitlist). Not saying this is every property, but get with your sales reps. They can customize the information required from prospects to decrease the amount of fake leads.
Reach out to Hannah and I'm sure she'll be more than happy to deep dive into some of your specific issues.

They are average - I think it’s important that we all take a look at both sides - our leasing team and their follow up and the advertising source - I am very hands on and follow up with all leads on my properties monthly and have found instances with no follow up and I double check.
Zumper is fairly low priced compared to others and the more your info is displayed the better with online leads so...
We have had at least 1 lease a month and the ROI is good for us despite the lack of customer service and consistent sales team there so... my feedback is cheap and builds property awareness.
Good luck

We had a bad experience with them. A lot of fake leads, no working phone numbers, and bogus emails. We canceled with in 2 months.

We also tried them. We followed up on every lead. Most said they did not request information from us, the others did not answer voicemails or emails. We were charged for leads we didn't receive. Our sister communities received the same leads I received and we were not in the same areas so they were paid multiple times across the board for the same unproductive leads. We cancelled after 3 months.