If you had $20,000 to spend on a grand opening, what would you do?

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6 years 6 days ago #24608 by Dana Jiles
Brainstorming marketing ideas for future lease-ups. So... If you had $20,000 to spend on a grand opening, what would you do?
6 years 6 days ago #24608 by Dana Jiles
Jessica Lynn Peacock
6 years 6 days ago #24609 by Jessica Lynn Peacock
Send out mailers to the addresses of your competitors,
Have a grand opening with door prizes, lease up specials.
6 years 6 days ago #24609 by Jessica Lynn Peacock
Jennifer Lea Yoneoka
6 years 6 days ago #24610 by Jennifer Lea Yoneoka
Local radio DJ onsite remote broadcast weekend event with give aways in line with budget. Maybe hire a local celebrity/band as well? Anything to drive traffic.
6 years 6 days ago #24610 by Jennifer Lea Yoneoka
Paula Hegarty Standridge
6 years 6 days ago #24611 by Paula Hegarty Standridge
Replied by Paula Hegarty Standridge on topic If you had $20,000 to spend on a grand opening, what would you do?
Online advertising
6 years 6 days ago #24611 by Paula Hegarty Standridge
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6 years 6 days ago #24612 by Dana Jiles
Y'all, I need BIG, outside the box ideas. We always have massive advertising budgets, so this wont be spent on typical ads. This is for a one-weekend kind of event. You have money to blow... What would you plan? There will be prizes, there will be leasing incentives. Those are an absolute. But TWENTY GRAND! You have one shot for a HUGE event. What would you do with it??
6 years 6 days ago #24612 by Dana Jiles
Andy Brown
6 years 6 days ago #24613 by Andy Brown
6 years 6 days ago #24613 by Andy Brown
Sarah Turner
6 years 6 days ago #24614 by Sarah Turner
Where is the property?
6 years 6 days ago #24614 by Sarah Turner
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6 years 6 days ago #24615 by Dana Jiles
Summerville, SC. Just outside of Charleston.
6 years 6 days ago #24615 by Dana Jiles
Carol Andrews
6 years 6 days ago #24616 by Carol Andrews
I would hire a party planner/event planner
6 years 6 days ago #24616 by Carol Andrews
Gus Gus
6 years 6 days ago #24617 by Gus Gus
With that kind of money- I’d think you’d be able to run a great engagement contest of 1year FREE rent with a call to action to enter!
6 years 6 days ago #24617 by Gus Gus
Kelli Luckadoo Lea
6 years 6 days ago #24618 by Kelli Luckadoo Lea
What time of year?
6 years 6 days ago #24618 by Kelli Luckadoo Lea
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6 years 6 days ago #24619 by Dana Jiles
6 years 6 days ago #24619 by Dana Jiles
Janelle Hinojosa Black
6 years 6 days ago #24620 by Janelle Hinojosa Black
Replied by Janelle Hinojosa Black on topic If you had $20,000 to spend on a grand opening, what would you do?
Use as much as I could buying words for online marketing
6 years 6 days ago #24620 by Janelle Hinojosa Black
Noreen Roxanna Renteria
6 years 6 days ago #24621 by Noreen Roxanna Renteria
Replied by Noreen Roxanna Renteria on topic If you had $20,000 to spend on a grand opening, what would you do?
You could do an Aladdin themed summer night with belly dancers, sword tricks, magicians and all the works to go along with the theme.
6 years 6 days ago #24621 by Noreen Roxanna Renteria
Noreen Roxanna Renteria
6 years 6 days ago #24622 by Noreen Roxanna Renteria
Replied by Noreen Roxanna Renteria on topic If you had $20,000 to spend on a grand opening, what would you do?
Use “Genie” bottled as parting gifts which would be branded and have leasing incentives inside
6 years 6 days ago #24622 by Noreen Roxanna Renteria
Noreen Roxanna Renteria
6 years 6 days ago #24623 by Noreen Roxanna Renteria
Replied by Noreen Roxanna Renteria on topic If you had $20,000 to spend on a grand opening, what would you do?
Dana Jiles definitely invite the Chamber of Commerce, police, fire Dept, medical professionals and whom ever else has prominent businesses in your area
6 years 6 days ago #24623 by Noreen Roxanna Renteria
Jamin Harkness
6 years 6 days ago #24624 by Jamin Harkness
Make a donation to high school or middle school band and have them come play something patriotic and invite the mayor and city council and police and fire. Of course all the parents will come too. Mayors offices have the big scissors.

Valet park cars to make it easy.

Jazz band.

Waiters with appetizers and champagne walking around.

Leasing team in tux and gowns giving tours.
6 years 6 days ago #24624 by Jamin Harkness
SavvyRobin Kuklenski
6 years 6 days ago #24625 by SavvyRobin Kuklenski
Piggybacking off Jamin’s comment:
Late Afternoon/Evening
Business casual or cocktail Dress
•Art Show:Bring in high end art pieces, wall art and designer furniture to display throughout.
•Fashion show
•Silent auction (and include leasing incentives, local gym or personal training, things catering around your apartment community style, etc)
•Hire servers - Hors d'oeuvres, wine, etc
6 years 6 days ago #24625 by SavvyRobin Kuklenski
SavvyRobin Kuklenski
6 years 6 days ago #24626 by SavvyRobin Kuklenski
Auction can generate a lot of money you can then donate to your local charities and schools
6 years 6 days ago #24626 by SavvyRobin Kuklenski
Andee Myatt
6 years 6 days ago #24627 by Andee Myatt
I partnered with a local Porsche dealership. I paid $8k to “rent” a Porsche to be parked in my clubhouse for one year. We debuted it at the grand opening Polynesian Luau. High end. Everyone who attended got a raffle ticket. For one year we did promos for the raffle tickets. Then we did a mini- second grand opening and pulled the winning ticket which was to “win” a one year lease of the vehicle. (Get an atty to write all the disclaimers.)
6 years 6 days ago #24627 by Andee Myatt
Shelly Humphreys
6 years 6 days ago #24628 by Shelly Humphreys
Free hot air balloon rides. It would give a good view of the community and surrounding area.
6 years 6 days ago #24628 by Shelly Humphreys
SavvyRobin Kuklenski
6 years 6 days ago #24629 by SavvyRobin Kuklenski
Anything huge to generate as much PR attention can make for the most effective grand openings people will continue talking about long after your event. Consider choreographing a flash mob or organizing a stunt to break a world record. The bigger the better!
6 years 6 days ago #24629 by SavvyRobin Kuklenski
Shelley Emmett
6 years 6 days ago #24630 by Shelley Emmett
How about a Cirque du Soleil themed party? Great costumes .. the decor would be awesome. Different areas of the community can feature different "acts" to entice people to see more then just one place.
6 years 6 days ago #24630 by Shelley Emmett
Mary L-Lopezz
6 years 6 days ago #24631 by Mary L-Lopezz
Bring a masseuse crew of 4 or 5 guys and girls, prepare another section for make overs, bring those make up artist from fb, they’re everywhere, and another one for facials, even free manicures and pedicures, then add some of the other ideas from previous comments like the live band etc,
6 years 6 days ago #24631 by Mary L-Lopezz
Tami Siewruk
6 years 6 days ago #24632 by Tami Siewruk
Save it for later in the lease up
6 years 6 days ago #24632 by Tami Siewruk
Cliff Webster Jr.
6 years 6 days ago #24633 by Cliff Webster Jr.
Two ideas I wanted to try at my next one are below. Don't forget lights are important, a final small gift is important and remember the real reason for a grand opening. It's not about attracting more residents (unless it is, which I am not a fan of), but more appreciating all the success of everyone who made the community possible. Best of luck and if you use any ideas, let us know.
Attachments:
6 years 6 days ago #24633 by Cliff Webster Jr.
Joy Arsham Anzalone
6 years 6 days ago #24634 by Joy Arsham Anzalone
Take 10,000 of it and raffle off 5 $1000 cash prizes and each comes with a matching $1000 donation to ( and pick 5 local charities that are in need - pet shelter , woman’s shelter , suicide hot line, etc). Get news publicity of it and promote maybe whoever rents from the open house gets 6 months rent on 12 month lease.
6 years 6 days ago #24634 by Joy Arsham Anzalone
Mary L-Lopezz
6 years 6 days ago #24635 by Mary L-Lopezz
This is how you bring prospects, have your residents to bring a posible referral that could b on the market for apartment hunting, have a raffle of cruise or something really attractive, the residents that bring u prospects get a ticket and the prospect does too, but u want them to bring you as many as they can, so for each prospect they get a ticket, that way each prospect will bring you more prospects the more they bring the more chances for them to win it,,, I did this at church, as my grad project, that church reached the highest attendance ever, of guest which that was the goal,,
6 years 6 days ago #24635 by Mary L-Lopezz
Tamra Uppstrom
6 years 6 days ago #24636 by Tamra Uppstrom
Great ideas but if you are in a predominate neighborhood or near properties that you may compete with, announce a grand opening in social media of neighboring websites and the locals will all see and along with that, send out post cards perhaps, a welcome invite to a classy champagne and appitizer opening with ( if possible) a model to show off or at least a welcoming staff that can meet and mingle and work the crowd to gather more information about people in the area that may be interested in moving or sharing information about friends that may need to move soon adding the raffle of a grand vacation which usually can be purchased for merely a couple hundred bucks for the guests to drool and fight for. Ha. Have the staff knowledgeable of the opportunities of the vacation locations offering a package usually offers multiple vacation options this again makes it their choice and more inviting to a diverse group The follow up from the drawings are now new prospects and the community is already talking about you and how friendly and knowledgeable and fighting for a chance to lease their next home with you. Ha or me because you would also need me to make it all happen. Wink wink
6 years 6 days ago #24636 by Tamra Uppstrom
Beverly Caceres
6 years 6 days ago #24637 by Beverly Caceres
Pay for local influencers with high, relevant followings to both show up and post about your grand opening. Higher end realtors with 20,000 followers for example.

Maximize your attendance.
6 years 6 days ago #24637 by Beverly Caceres