What do YOU do that makes your tours with prospects better than anyone else

Quick question: What do YOU do that makes your tours with prospects better than anyone else? What sets your tours apart? (Looking for unique techniques). Thank you in advance

I call them the same day and send a tha k you email

I know my comps arent calling their traffic

Michelle Meliere Pate as a prior employee in the industry and someone who constantly moved into new apartments.... this is so true! I contacted so many properties and only a few actually followed up with me. It was only the few that continued to follow up with me that I became more interested and forgot the others that i contacted because 1) there were too many to keep up with and 2) clearly they didn’t need my money.
Keep following up! It works!

I get to know them as people and try to build some sort of relationship. After this, I hear my thoughts, ideas and recommendations based upon what I have learned from them. I don’t pressure them instead I encourage them. If we don’t have what they need and want then I help them to find what they are looking for.

Listen and respond with relevance, persuasiveness and humor

Not having the goal of leasing right now; having the goal of wanting them to say “Wow! He/She seemed to really care about me as a person whether I leased or not!” (I was a leasing machine

Creating a relationship and working to help then find the best new home. If I don’t have it, give them an option of somewhere that does. Often times they come back and lease the apartment that wasn’t “perfect” because they felt more at home with me.

Being genuine.Always.With a touch of humor. I ask for a feedback meaning what is stopping them from making a decision now and of their concerns if they have any so we can address them and/or eliminate because that is why I am there. We help people find new HOME

Making the tour about them and their needs not what apartments we have to rent. Creating connections.

I don’t tour them around the apartment. I open the door and say look around. It always tells me what the most important room is and usually is what I use to close. Plus I stay within ear shot but usually outside the room. Gives them time to chat and plan. Then interject as needed.

Active Listening: It's all about them, thier wants, thier needs, thier dreams you will make come true with that perfect apartment home. People only want two things out of Management, someone to Listen to them and someone to Fix thier stuff Right. Piece of cake.

Really work to understand the customer, genuinely build rapport, and but really understand the product and its selling points and really work to get those across without lying or embellishing in a way that meets the customers needs, wants, etc. I remember having a shopper put in a shopping report that because of our conversation he wanted to come see our property (at the time a class C garden community without too many amenities) more than the Class A deals he had called.

I just act like myself and ask questions that require a detailed answer. I find a common ground and take it from there

My favorite line that I used every time was "what do you not like about this home?". Then I would find a way around whatever objection they had. If they said there was nothing they didn't like, it was an easy opening to ask for the app and deposit.

Impress them and be unique. The prospect would rent because of YOU!

So, yes, we so all the active listening, building relationships, etc. But at the end of the tour, we give them something to take with them. Something to keep us at the forefront of their mind. First, it was tea mugs. Now we're doing beanies since it's cooler out. We tell them it's a thank you gift for coming by.

It's all about them. I ask questions, just talk. I genuinely like people and that's what they really want. Someone to listen.

HAVE FUN and make them laugh! I’ve gotten into bathtubs, laid on the floor...basically I’m loud and very animated LOL of course you do have to feel out your customer. If they are more conservative then I tone it down but still have my “Brittany” charm

I always try to build that relationship, make them feel like we truly care, it’s all about them what they want, need, etc. after touring there is always a thank you for visiting goodie bag given, a call when they leave thanking them for coming in and reminding them that we are here for any other questions, sending the Thank you card all on the same day...

I always refer to the space as "your home". Feeling like they have a sense of already having a place their makes it easy to ask for the app.

I did some judging recently for our local Apartment Association, and one of the agents said they ask" What is the 1 thing that gives you the warmly and fuzzies about your new home?" Not only do they give the prospect a pair of fuzzy socks when they return to the office to discuss the application process etc. When they move in, they leave THAT Thing (that gave them the w and f) in the apartment home... I thought that was pretty awesome and unique...

Before we walk into the apartment I say "Welcome Home"

Easy! Build the relationship as someone said above. I honestly view everyone as if they are my aunts, cousins and friends. (But NO personal talk) all professional, all while being relatable!

Try using a tour scheduling tool on your website to make it easier for prospects to schedule tours and receive reminders to attend their tour. We tried this on a luxury Seattle apartment community in December (one of the slowest months of the year) and they scheduled 31 tours 38 days after using it. The community secured 2 high price point leases at the beginning of January directly from those leads. Prospects preferred being able to see available tour times and confirm their appointment on the community's website instead of making a phone call or waiting for an email reply. The leasing office used the lead-qualifying questions built into the tool to help them prepare before the tour.

We have seen smart devices do wonders. Being able to walk into an apartment and say "Alexa, turn my lights on". Residents are really responding to that in the model unit tours.