How many times do you follow up with a prospect and don't receive a reply until you feel you're beating a dead horse?

How many times do you follow up with a prospect and don't receive a reply until you feel you're beating a dead horse?

1 time. I refuse to be pushy and act like a car salesman. I feel it is my job to present the product I have the best I can. You (prospect) are able to make an educated decision about what will work best for you. If it’s my product, great, if not, I hope you found what you were looking for. Renting because you felt pressured to do so instead of finding the right place just means an unhappy resident.

Rachel Lynette Payton just curious on how many units you have and what your occupancy is. We follow up until they tell us to stop. It’s not pushy because that makes me uncomfortable, but just a quick “hey, how’s it going” message. I hate contacting people that many times but have gotten quite a bit of feedback thanking me for the customer service because other places “must not care about me because they don’t contact me”. Does your company have this policy or is it just a personal preference?

It's not always about just presenting your product. Most people tour several communities. While they are making their decision, hearing from you keeps you in the front if their mind and shows good customer service. Most people will lease within a week. You should follow up the same day with an email thanking them for coming in and seeing if they have any additional questions. Call them the next day to see if they are ready to put in their application as you have others interested in that same apartment. Send another email or text 3 days later and call again in a week to see if they've made a decision. By that time they will usually have either leased or will let you know they are no longer interested. If you've received no feedback then you cancel them out and move on. It's all about how you present yourself. If you are acting like a car salesman then yes you will get negative feedback.

Gerri Lee I had 160 units and almost always had a waitlist.

Contessa Wilkes personally I would be irritated at your amount of contact. It doesn’t matter to me what your tone is or how you present yourself. The bottom line is you are disrupting my life in some way to ask if I’ve made a decision I’m perfectly able to make without you reminding me. And if the 6 other complexes I saw are doing the same thing I’m now being inundated with calls and emails. I say one call and leave it.

Industry standard is three.

5!

Considering how often prospective tenants come through apartment list or Zillow and are pure spam, just once. This time of year I have enough leads I can't let one monopolize my time.

One time?! Wow I received lots of rentals on the 3rd time. We are in a sales orientated industry. My team better have a waiting list with the one time response, yikes.

The only time I follow up on a lead is when they say they will be back, and don't show up. My property stays 95 to 100% full at all times. You actually make people mad when you repeatedly contact them. If you have the product they are looking for, at the price they can afford, they will rent right then. Their non-reply is their nice way of telling you to get lost. If you are having to constantly call, e-mail or text, maybe you should look for other determining factors as to why you are not leasing on the first visit.

We have a case study that supports 6 touchpoints or follow-ups with a guest card for optimum lead to lease conversion. It must be relevant & personalized follow-up specifically speaking to their needs and respond very quickly. This was across 2 years of client data aggregated with 3.5 million leads and 4.7 million calls analyzed. This link gives you all the details: www.spherexx.com/leadresponsebestpractices/

3 then push them out to 9 month follow up when their lease is up.