I never seem to get any good leads even though I’m still posting to craigslist three times a week. The few leads that I have had in the last six months have all been declined ???? it stinks, I used to get great traffic from craigslist!
Jonas Bordo Facebook marketplace is my go to. If I have extra time which I usually don’t but if I do, I post to Craigslist just out of curiosity. And honestly, I’m not the highest priced but think being $800 and up just gets filtered out of what people are looking for on there.
We just went through a testing period with Rooof- I got the BEST customer service, BTW. We posted 3 x per day. Our lower priced rentals all secured leases. Our luxury communities got very few to 0 leads. We are in Hampton Roads, VA. I think it would be interesting to see a map on where it is still relevant. It's changed for us here in VA.
Jonas Bordo And factoring in price point. It used to work REALLY well for our luxury community in Williamsburg, VA, and we did not get any leads during our testing period.
Craigslist is a joke. When I was leasing, we had to post 3 times a day, and could not copy and paste. PM made us come up with original, detailed ads. Took roughly 45-1 hour every time. 3 hours a day that we could have been so much more productive with. Think we got one unqualified lead the whole time. Side note, she was let go for inefficient decision making.
Jonas Bordo a lot of owners/PM’s/RM’s have the mindset that it’s free, so why not use it. I will never make my staff use it because I’m the biggest believer in efficiency and productivity. Anything that doesn’t produce results is time well wasted.
John Jeff at our property it is company policy to post 10 times a day for each leasing professional. At my current asset that means we post 30 craigslist a day and they always produce unqualified traffic. We also post on Facebook marketplace. I think time could be better spent elsewhere.
John Jeff Had the same debate at my last company - it is NOT free if it takes hours of staff time each day to post! Especially if it doesn't yield much return.
Craigslist itself doesn’t do much but the posts contribute to organic search engine optimization. The more times your property is somewhere on the net, the more you are pushed in the non-paid for search results.
4 years 7 months ago#38320by Kelly Jo Vars Soloway
Kelly I would look at google posts and a robust Google my business. That will help SEO far more with less work. I'm in Portland and we do still use craigslist as it does work at our communities.
It works for our lower end apartments in a small town, and our mid-range complex near a university, but our luxury offerings in urban areas, not so much.
Has not been relevant in years since every other property took it over it became to flooded. I notice at my post leads like this come from Facebook and about half of them are solid
In the 5 years I’ve been in this industry, I have had maybe only 3 qualified leads total from Craigslist (but a few leads weekly.) Although I did enjoy coming up with creative posts for it every day!
My last community in downtown Nashville saw a decent amount of traffic from craigslist, now that I'm 15 miles south it's been minimal. I think it depends on your demographic.
We still use it when we have a property that is struggling, but we don’t see many leases from it. Facebook marketplace, though, gets a lot of leads and leases for us.
Depends on the market. In luxury buildings it would drive in concession cross shoppers. In most garden communities it's been effective at getting legit leads. I'm in the DC market.
I got way more leads before it got all mucked up with scam. The number of fake posts is ridiculous. I was literally having to post every hour just to be on the first page due to all of the repetitive scam posts. I even got to where I was reporting the posts but it made no difference. Facebook is my #1 lead source currently