No longer using “Master Bedroom” – renaming to “Primary Bedroom”

I never Iiked that word anyway. Just like we don’t say “walk in closets” or “his and hers”. I think it’s necessary. We are in a business where fair housing governs our practices.. Our intentions are not always someone else’s reality therefore anything I can do to express clarity, reduce confusion, show respect and remove any disparate impact on anyone, I don’t mind making small changes to insure my intentions of kindness and equality are received!

I want to understand the reasoning behind this better.
What is the reason for the change?

Christopher Brandon King , because it refers to master/slave quarters.

oh! I see. I never thought of it that way

Yeah, when I became an agent... I wondered why, in this heavily regulated industry focused on equality, we used the term “mother-in-law suite” to describe an area with separate kitchen, bedroom, and bathroom.
I would prefer something like “In-home Apartment”

Actually I didn't think this at all. I think Master Room is a great term for families. But Primary can be a term to use when dealing with roommates. This can keep the excitement of the apartment for everyone splitting rent.
Master is not a discriminatory word.

Focus on your product and not potentially the type of people that would live there... those are my thoughts... masters, roommates, mother in law suites, his and hers.... we just need to focus on other terms that actually represent the product and not types of people

Maintaining the status quo perpetuates inequalities and makes our growth and progress stagnant. It’s important to be continually working at being better humans.

I'll just note ... The term "master bedroom" does not originate in slavery, but the early 20th century trope of the largest room belonging to the master (that is, the dominant male) of the household. The problems with the term are its hierarchical and sexist connotations; the racial connotation is layered on but not its original context (the first use of the phrase came about 60 years postbellum).
I'm all for phasing it out ... Just sharing some context

Ok... I can understand the master bedroom/ his and hers reasoning. However can anyone explain how to refer to a walk in closet other than so? I understand why... just not how it should be referred to.

Spacious closet, giant sized closet, Texas size closets..

Better rename these automobile parts ASAP...just because...

We stopped saying "master bedroom" well over 10yrs ago. I assumed it was everywhere.

Next on the chopping block...Masters Degree, The Masters golf tournament, etc. etc....

Master (as in Master, Journeyman and apprentice)
Master Sergeant & Master Chief (Chief is already on the chopping block in some states)

Dan Lukes all of it is silly IMO.

Kelly Martin Although it’s silly to you, the goal is to attract customers. That’s why real estate agents tell people to remove all personal photos. Now if we could get our industry to change the word “luxury,” we might can get somewhere ????

Matt Stephens after 15 plus years building homes...I can’t think of one time...not one buyer that was turned off by the the use of master bedroom, master bath, master closet, etc etc.

So I had to look it up, Theres a difference in using it as a noun and an adjective. As a noun it refers to a man who has people working for him, which maybe THEY think is why the bedroom is called a master bedroom "master of the house"? Then the adjective Master refers to someone of great skill OR "Main, principle" which also refers to the master bedroom. I think they're taking it above and beyond by changing the title of master bedroom. Maybe they're just covering all their bases so it cant be skewed the wrong way.

Why shouldn't you say walk in closet ??

Arianne Horton offensive to those that can’t walk? iDK

Honestly I would think of a primary bath as the shared (hall) bath! Just me.

So I had to look it up, Theres a difference in using it as a noun and an adjective. As a noun it refers to a man who has people working for him, which maybe THEY think is why the bedroom is called a master bedroom "master of the house"? Then the adjective Master refers to "someone of great skill" (master mechanic,etc) OR "Main, principle" which also refers to the master bedroom. I think they're taking it above and beyond by changing the title of master bedroom. Maybe they're just covering all their bases so it cant be skewed the wrong way

When I thought “Master Bedroom”, I always thought that it was due to having a bathroom and thus tied to where a majority of plumbing and electrical went, respectively bedroom wise. My house has three master bedrooms so it now looks like it’s three primary bedrooms. Just like you have a master key or a master lock. It’s superior over the smaller items. The more I type this explanation the more I realize that there’s a problem. ???? kudos MLS

Not trying to be smart, but when you have a split floor plan that has two “master” suites? What would you call that? Can’t really have two “primary” suites can you? Two “full suites” maybe?I don’t know. Our most popular floor plan has two “master” suites and roommates love it

Hmmm after doing this for 16 yrs I have never yet met anyone taking offense or not renting an apartment because it was referred to as a master bedroom. We are getting silly! Be customer service oriented, be honest, be empathetic and provide quality apartments - you’ll have no trouble renting it no matter what you call the rooms. OMG!

For those of you with multiple “primary” bedrooms:
“Bedroom with en-suite bath” sounds normal. You can use terms like first/second/third. I mean, imagine the reaction when you say “And through here we have the first bedroom with en-suite bath”. Wait... didn’t you say *first*?!
For those of you with “primary“ bedrooms on various levels within the home:
Try using terms like upper/lower level instead of upstairs/downstairs. “And through here, we have the upper level bedroom with en-suite bath”.
Marketing is all about the words that you use, and how you position things. You can describe the same exact thing a hundred ways. Sometimes functional. Sometimes glam.
Speaking of, for those of you who are trying to get away from the word “luxury“, might I recommend using the term “upscale“? Luxury is SOOO played out in our industry.
Thanks for coming to my Ted talk ????

I wouldn’t focus on what someone would consider primary or common usages... people will use space as it is convenient for them... consider universal terms. A great space, an oversized room, the suite with a full size private bath, a den, a hall bathroom, a spacious full size bath...

If I am not mistaken this already went to the Supreme Court -I want to say 1989-1991 and the decision was decided in favor for the apartment industry. At that time we started using different terms such as "The Suite and Drive-in closet" until the courts made a decision that it was industry standards and used for decades in our business