What is your company's standard for marking an electronic lead inactive if there is no response?
How many attempts must be made over how many days?
Or, do you have a different protocol?)
1 email response or 1 call back to voice mail, 1 text askingvthem to call...
I'm a private owner, I know my situation is way different but, I find 98% of the online email leads I get are a waste. I reply to all the same generic message, I do my best to answer as many calls as possible and find them to be a lot more viable.
We have automated emails that help with follow ups. Keeping the guest card in Rentcafe longer helps with the amount of duplicates and marketing data. It can't auto match the communications to the guest card from canceled guests.