Let's talk reviews! It seems like everyone only wants to leave reviews when they are negative. looking for ideas on how to encourage residents to leave the positive ones too.
When somebody walks in to an establishment and receives bad service, they go and leave a review. When they receive over the top service and they exceed the expectations, it’s expected. When I am noticed for doing a good job, it makes me wanna do my job even better. Get with the times people.
We pass out thank you cards and request asking for reviews with our work orders.
3 years 6 days ago - 3 years 6 days ago#54222by Jillian Levine
We use Respage.com
Also, anytime we get a compliment for anything we thank them and ask them for a review. I always say, “thank you so much for the positive feedback. You know, reviews are really important for Lazaro and I. They go a long way with our year-end reviews with our corporate leadership. We sure could use a few people to leave us a review.” It works 95% of the time. Look up our google reviews for Huntington Manor in Huntington Beach,Ca
Raffles for 5star reviews. Each 5star review a current resident or prospect gives a ticket entry for a chance to win a $50 Giftcard or Month of Car washes.
We send review invites to residents weekly. Not every resident, we choose one or two each week and send a review request. Usually we use the names from resident events or people who have had work orders completed that week.
Remember
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? I was just a young leasing consultant and after I had received my first review with my name in it it motivated me to put a note in every single renewal offer I sent. My ratings went through the roof and it got noticed. My corporate team my property team my marketing team they were all enthralled. That’s all it took for me to continue to ask people. I have since worked on seven lease ups since . After every tour every single person thanked me and I said the best way to thank me is to leave me a review. Whether you lease or not let them know your experience here. I have a 4.7 Google rating review. I have hundreds of reviews. I get bad ones every once in a while as everyone does but because I ask for good I get good. Even when somebody comes in to thank me about my maintenance team. And they’ll be standing right there. I’ll say Christian loves a five star Google review! And then they’re happy to do so and then they mention maintenance which is awesome since most of my negative ones are about that. Ask and you shall receive.
I honestly just ask. If you have a really good interaction with a resident and they're telling you in person how great you or your staff/property is, I would just say thank you so much, it'd be great if you wouldn't mind leaving a Google review to let other people know.
Add a review ask to every workflow. Tour completed? Move in executed?Maintenance ticket closed? Renewal offer signed? Better yet send a thoughtful text message with a link to review you.
Better yet, get a RM Platform that will automatically send (due to integration with your software) the review request! We also aggregate. We are a one stop shop for real time, resident feedback. Check out Opiniion!
When a resident stops by to say thank you for your help or sends you a thank you note, let them know that they absolutely made your day, and would they mind sharing their experience on a review site? Then send them a link to that site. Often, residents are happy to share their positive experience when they are already in the "thank you" mode.
Unfortunately that’s pretty normal. It’s like when you get a really good haircut…you tell a few people where you went. But if you got a bad haircut you tell anyone that will listen.
Your best bet is to speak with residents that you know are happy. There’s always a handful that like dropping in to the office just to say hi. Ask them if they’d be willing to write a review so that you can attract more residents like them. Don’t attempt to coach them on what to say or what not to say just ask them to be honest and share their experience. Sometimes it’s good for them to share something negative (like a maintenance nightmare) but it becomes positive as they share how you and your team helped resolve the issue. Or if the community was poorly managed in the past but since you took over things have been wonderful.
You and your team can totally write reviews too! If you read through the top 5 reviews on Google you’ll know what has been said and you can try to contradict those reviews.
Automate the request via your PM software, and tie it to a resident experience; move on, work order, pre renewal etc. Research has shown that the request needs to be made < 7 days from the experience to drive responses
We have an automated survey that goes out at certain touch points. Simple rating from 1-10 when a WO is completed, 7 days after move in, 60 days after move n, etc. High ratings we follow up with an ask to review.Poor ratings we follow up with a call/ask how we can do better.
This is bad, but tell the people who have given notice to move to write an awesome review and they’ll get their deposit fully refunded. Evil, I know, but hey, it’s a start!
I usually ask them after they compliment something we’ve done recently. I let them know it looks really good to corporate & i would appreciate them putting what they just said on google. Most of the time it works. And then i’ve also realized that if you’re doing most things right or atleast making an effort, they’ll leave good reviews without you even having to ask!
Make it a competition... residents love love love maintenance. Have them ask for them. Create cards with QR codes they can hand out. At renewal or lease signing or picking up packages are other opportunities since those tend to be positive experiences.
I also agree strongly with Modern Message. It had made a tremendous difference in our reviews, which automates this timing for you.