TIKTOK OVERTAKES GOOGLE IN 2021?!?!?! Are you using TikTok for your communities or recruiting efforts?

TIKTOK OVERTAKES GOOGLE IN 2021?!?!?!
I know we have traditionally been a bit behind the curve in multifamily, but can we talk about this? Are you using TikTok for your communities or recruiting efforts? If so, would you be willing to share how?
 

Maybe it’s because I’m a millennial but I literally cringe when companies use TikTok. I can see why marketing might want to go this route and try to reach a younger demographic but a demographic of influencers? Lol. If my company proposes this I would not participate, I’ll hold the phone while everyone else dances lol.

Thanks for the feedback. I’m on TT a lot more this year and about 5% of my feed is dancing. But I do see a lot of influencers using trending sounds turned all the way down to pump out their messaging.

We use it at my community!! It makes it super easy to make and edit the videos and share across all the property socials.

Probably best to keep the platforms audience motives be in the front of your mind when pricing for the platform. Aka the users are primarily there to consume entertainment. Remember that pornhub also has a large audience but….

The reality of social media in MFH
all of these platforms are great and you can have a million followers / LIKES & make amazing content, but if you can't monetize it or produce rentals, then it's all smoke and mirrors, optics for the C level to review with great glee as end user engagement increased by .5% ( CRUSHING IT! )

*** End User engagement increase is being driven by company employees wasting time on social media platforms liking and promoting company generated content.

Hmmm… I really was hoping to get examples of HOW people are currently using it and not debate the pros and cons, but I will say this argument was made almost word for word about Facebook in the early 2010’s. It’s safe to say we found the benefit.

Ahhh gotcha

Answer: don't use them, METAverse & Digital AI Personas are the future. I say their dead because your future renters are not using these platforms.

Have a teenager? it opens your eyes to what the younger generation are using and where its headed. How they communicate now is how they will expect the world to communicate to them.

Yes, TikTok might surpass Google in visits but is your target demographic using Tiktok?

Teenagers use tiktok, that is what is driving TikTok to be #1

We use TikTok! My community is a new build student housing property and obviously TikTok is very popular! We just started using it, but have done dances and trends! I love making TikToks with my team! It really creates a good relief from the normal day to day work.

Are you maxing out LinkedIn? Leveraging all their deep data to advertise specifically to key demographic and take advantage of actual decision process? You get a new job you might need a new home. Aren’t you trying to reach the right audience and the right time