We purchased and rehabbed a complex that comes with 20 years of bad reputation in the community.

We purchased and rehabbed a complex that comes with 20 years of bad reputation in the community. We are looking for suggestions for what to say on a 15’x3’ banner to express that the complex is under new ownership, new management, and has recently had $2M worth of renovations completed. Would love to hear your thoughts.

What type of bad reputation? I would say something that speaks to the pain that people have or experienced.
But keep in mind fair housing

"New Ownership & New Look Coming Soon"

We did same. Sign with new phone number and two generic flags “Now Leasing”. That was it. Exterior improvements showed a new look. Evictions and new resident screening and the local grapevine took care of the rest. We’ve been 94-97% since 4th month.

" the old management sucked, we don't. Let us prove it"

How many units?
2 Mil on a large complex is totally different than on a small one.

36 units. The property was in unbelievable disrepair.

That is a good Reno.
On the sign,
We are new to you, and you are new to us,
Together we can make it GREAT!!

“New Ownership, New Us”
Let us show you the great changes we have been making at Community Name.

Rebuilding our community from the inside out, starting with improved NEW owner & Mgmt, Plus ... unbelievable renovations to match, come learn more about XYZ

Please give us a chance or opportunity to change your mind

I’d probably try to get involved with the city, donation events open to the public. Give back the community to build a reputation.

“New ownership, who dis?”

Change the name

“Upgrades Loading” with a internet or page loading theme or “We have everything but you, see what the fuss is about”

Evidence change in the making

Love the suggested comments here. I have been through this at a property years ago. I would also make sure that the on-site team is VERY customer service oriented. Listens to the complaints and acknowledges the frustration. Work orders completed same day with exception of those that need a part ordered. But team must communicate that the part is on order. Office team should follow up on every single work order even if it’s an email.

We did that 3 years ago, 20 year complex 96 units, horrible rep. we called it "Peru's Premiere Luxury Apartments" I was here thru renovation and responsible for rebuilding the community. I went around to every place in town and the surrounding ones every week marketing. slowly word of mouth became my friend, and 2020 we filled up the place. and to be fair, they really are the best in the town. 5 complexes in town, we are the nicest....small town of 11,000 to 15,000

New Concept, New Image, New Attitude

Grand Re Opening

If you are still in the middle of rehab. Watch Us Change.
Or
New Look New Us
New and Improved
Bigger and Better
It’s always nice to have an open house. Invite the Mayor, City Officials, Police Dept etc.

If it has a bad reputation I suggest rebranding with a new name and new social media pages especially since you spent so much on the rehab. I’d be happy to help. PM me and let me know your location,etc.

It's hard, had to do this with one of ours. Think of community, where your located and what they might thrive on.
I kind of like the tech/computer banner "Wait, still downloading and installing our new hardware!"
Make it FUN!

I’d rebrand if you’re able. With significant renovations and new ownership, I’d assume it’d be worth it.

Definitely rebranding. If some of the "reputation" is due to the population living there, terminate all rental agreements and re-screen based on the new criteria. Renovate as people move, in addition to exterior and common areas immediately.

Prepared to be amazed! New renovations, new management!

“We brought sexy back” under new ownership and management!

If the renovations are substantial enough (unit and/or amenities) make sure to create signage with images of the renovations. I'm a huge proponent of bringing the inside outside in this way. Those who are searching and on your website will see photos there, but if you're in a high enough traffic area, you may be able to catch the eye of people driving by who see pics of what they might not expect to be inside!

With gas prices where they are at — I expect most people will disqualify the community based on the online reputation LONG before they get to the point where they are driving to the community to actually see this banner.

I'd probably focus the "banner budget" on a reputation rehabilitation campaign instead. Survey residents for feedback & encourage them to share their honest experiences online. Check on completed service requests and ask for a review. Push to the platforms where you're underperforming.

Leave the banner to later when you can say "We turned this 1.7 community into 4.2 in 6 Months! Tour today & find out why residents love our new management team!"

Love this!

New Ownership! Great things to come! You're going to love it here!

Name change is always my first suggestion. Don't slam the previous ownership; petty and irresponsible.
New sign, start rehab nearest the entrance. New website. Many great suggestions already entered

I would address the history on the banner in a kitschy way.
Something like. , the bad reputation is buried in the back yard. Saying “under new management” is too basic
Good Luck!