How have you revised your “survive till ’25” mantra & strategy this year?

How have you revised your “survive till ’25” mantra & strategy this year?

Halftime is over, as the industry enters the third quarter, it is grappling with an acute, ever-murkier question: Can it turn the corner in 2024?

Bisnow spoke to 61 real estate executives to find out how they are managing the situation higher-for-longer rates, persistent inflation, geopolitical instability, a potential banking crisis, asset class segmentation and contraction, and AI integration challenges.

As the industry heads into the second half, these insights paint a clearer view of the complex dynamics shaping the industry as it navigates, as one executive put it, a new reality (and perhaps a new slogan):

“Need to make up a new rhyme, because it is going to take more time.”

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