What makes a good application?

I am preparing a webinar on applications and was hoping to get some helpful input. The ease (or difficulty) of the leasing process can impact an applicant's decision to lease at a property (or even finish filling out an application). Have any property managers out there noticed this? What makes a successful application and what questions or practices have you seen that cause roadblocks?

I've managed several different properties from market rate properties to tax credit properties (which if you have ever managed these, the applications for the tax credit portion are a small book along with the third party verifications).

What I have learned from experience is that it is how you present it. If you present it as difficult and time consuming it will come across as this. However, if you are up front with your prospects/future residents about what is required to complete the application process they are prepared for it and will have the information at hand.

What worked for me was making it part of the closing process. I would go through the application process and the information that we would need along with the deposit and application fee amounts. This usually flushed out a variety of questions, and helped close on the apartment.