Incorporating visual content such as photos, videos and infographics into your blog and social media pages is a great way to increase engagement with your audience. In fact, according to Social Media Today, photos are liked twice as much as text updates on Facebook. Visual content can explain information in a way text alone can’t. Plus, since today’s consumers are constantly on the go, visual content is a great way to capture (and keep) their attention. 

Want to spice up your content with images but don’t have the budget for expensive photo editing software? Here are three free, web-based options that can help.

1. Piktochart
Infographics are a great way to present data and information in a simple, visually appealing way. Piktochart provides users with free infographic templates that you can customize with your own text and graphics. 

2. PicMonkey
They say a picture is worth 1,000 words. So let your pictures shine! PicMonkey allows you to edit your photos and add enhancements such as text, borders, effects and overlays. You can also use a feature in PicMonkey to create photo collages, which can be great for social media.

3. Awesome Screenshot
Sometimes it’s easier to show a screenshot of a website than to write a lengthy, confusing text description. But cobbling together screenshots can be a clunky process. Enter Awesome Screenshot. This tool allows you to easily take screenshots and add annotations to them, such as rectangles, circles and arrows.

What tools do you use to add visual components to your content?