If you had told me in January that just a couple of months later I'd be constantly refreshing my Amazon account to see if there were any kettlebells available, I would have said, "What's a kettlebell?" But also, "Why? You have a gym membership!"
(By the way, past Jessica, kettlebells are weights to do exercises, and don't bother refreshing your Amazon, because they are still sold out.)
We've all had to adapt to changes caused by COVID-19 fears and stay-at-home orders. And some things might not go back to the way they were for a very long time, if ever.
In apartment communities, while traditional amenities such as pools or fitness centers are still popular, property managers have had to figure out ways to make sure they're constantly sanitized and that residents are adhering to proper social distance procedures. Of course it's still good to market those amenities to prospects, now might be the time to focus on new and different features at your community.
Here are some suggestions for amenities or perks renters are looking for during these crazy COVID times.
Contactless Entry/Smart Access: Apartments were already making the move to contactless entry and smart technologies. But now, instead of just being a cool feature, the ability to let people into their apartments via app or other technology is a huge selling point.
Jessica Fiur is the editor-in-chief at Multi-Housing News and Commercial Property Executive.