It’s Monday at 7:00 am and, in a panic, I shoot out of bed realizing that I didn’t change my clock to spring forward. Take the world’s quickest shower, decide my hair is fine, throw on some clothes (don’t worry, they look great, I am in marketing after all), run out the door. Run back in because I remembered that I didn’t pack my son’s lunch. Out again and my day is off and running.

Working with 100+ properties, there are a zillion things to do when I walk in the office. Okay, maybe not a zillion, I don’t even know if that’s a real number, but it’s a lot. So what exactly do I do? I work with everything digital marketing related. In essence, how our company and our properties look and feel to everyone online, and how can I get more people to find us. My days consist of emails, projects, Facebook, ratings and reviews, Google, lead tracking issues, vendor partners, checking ads, checking copy, Craigslist issues, photo updates, property questions, oh, and emails. Did I mention emails? The majority of our properties are out of state and I can't just drive around the block.

There are days when I send out more emails than I can imagine and typically receive way more than that. “My Craigslist ads are getting flagged, help!” “Can you update my specials, help?” “Why are the photos not correct on X website, help?” “Online leasing isn’t working, help.” “How can I get more traffic, help?” “My lead tracking number isn’t working, help!” “I want to switch from one ILS to another, help.” “Someone wrote a bad review about my community, help!” “Help, help, help.”

And you know what? I couldn’t love it more! My days are never boring, they’re never the same. I work with so many different people; all of our leasing associates, my team members, vendor partners, coworkers, our Regionals, VP’s, and on. 

My days typically fly by, I’ve usually eaten lunch at my desk and I have no idea where the time has gone. I get to see real progress, I know I’m making a difference, I love the people I work with. And as silly as this might sound, I get to help people find their new home. I truly don’t think I could be luckier.

Having tackled the world (well, my world at least) it is 5:00 p.m., and time to head out for the day. Oh don’t worry, I’ve got my spring forward dialed in now and won’t make the same mistake tomorrow!