The apartment industry is all about artificial intelligence, machine learning, AI marketing... most of it is over-hyped just to sell the property manager a new application.
In college, I was one of three students on the artificial intelligence computer science class modeled after the computer scientist Alan Turing. In 2010, at UDR, we formulated a lead scoring algorithm to forecast the prospects propensity to lease. The last few years I have been working with consulting firms on AI/Block-chain in the health care field.
What I see in the the apartment vertical is not AI or machine learning, it's really a neural network application that is more accurate to describe what vendors are pushing on property managers.
The AI buzzword loosely labeled on almost every new apartment vendor product should be more accurately described as narrow AI/weak AI".
It's definition: Narrow artificial intelligence (narrow AI) is a specific type of artificial intelligence in which a technology outperforms humans in some very narrowly defined task. Unlike general artificial intelligence, narrow artificial intelligence focuses on a single subset of cognitive abilities and advances in that spectrum.
Throwing around the AI/machine learning buzzwords to sell over-hyped products to a non-technical audience is a disservice.