LONG SHELF LIFE

When you invest in high-quality images, you're not throwing money down the drain. By choosing the proper season (summer) and preparing in advance (with our checklist) you'll be that much closer to taking photos that will stay useful in your marketing for a good, long while. Since the gallery is one of the most viewed pages on your website, having a great photo of your clubhouse or pool creates a longer lasting impression than any amenities list ever could. (Think of it this way: Would you rather see a photo of a pool with all the umbrellas and chaises around it, or would you rather read "large pool" in the list of amenities?)

BUILD THE BRAND

Quality apartment photography captures beautiful images—but also so much more: the lifestyle and the experience your property offers. Your space is unique, your ambiance is different, and your community isn't the same, according to your brand. And your photos should reflect that. When you show off beautiful, well-composed photos that work within your brand guidelines, you set yourself apart. Images, or rather, photos, evoke emotion, tell your brand story, and lead to a more consistent brand image. Bottom line: Investing in quality property photos shows your prospects that you're invested in your brand, and likewise: in them.

Capture multiple angles of the property for each of these areas in both wide/overview shots as well as tighter details when worthy.

*Adjust this apartment photography shot list checklist to the specific spaces your community has to offer. Add or remove amenities as needed.